‘Maati,’ which debuted in October, will see its tracks released over the coming two months across Warner Music India’s YouTube channel and social media platforms.
The partnership comes on the heels of a successful $3.5 million Series A extension round by The Good Bug, backed by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala, and Fireside Ventures.
The two brands have merged the worlds of sports and dating by announcing a singles-only running event, aimed at connecting like-minded individuals in person.
The campaign highlights the Mentos Rainbow Roll, a fan favorite in the Mentos lineup, celebrated for its variety of fruity flavors like strawberry, orange, watermelon, and pineapple.
Each piece is meticulously crafted by master artisans, representing a testament to the timeless elegance of filigree and the cultural heritage embedded in its design.
Founded in 2024 by college friends Rafi, Karthik, Srinivasa, along with cousins Ravi and Rama, ChocolateX was born from a vision to create natural, wellness-focused options for enhancing intimate experiences.
The TVC wraps up with the trio joyfully enjoying their skincare routine, demonstrating the lotion’s non-greasy formula that keeps skin nourished and hydrated all winter.
On November 16th, consumers in India can claim one of these exclusive $1 watches starting at 10 am on shop.timexindia.com and through select retailers.