The announcement includes a video that highlights Sourav’s journey from an aspiring dreamer to a YouTube icon, aiming to inspire and engage youth through genuine content.
The new four-piece footwear collection allows kids to wear their favorite character from the screen, promoting confidence and curiosity through playful fashion.
The collection boasts over 16,000 designs in gold, polki, and diamond, with an emphasis on reinventing classic styles like polki and kundan, and incorporating local crafting practices.