licensing agreement

Saddled with debt three times its size, consumer electronics manufacturer Videocon Industries has decided to cancel its licensing agreement with Philips.Videocon had entered into a five- year brand ...

British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...

British luxury brand Burberry has said it will license its fragrances and cosmetics to Coty in a deal totalling $225m (?211m) that will help it develop new products and benefit from the US group's d...

US teen retail brand Aeropostale has put an end to its exclusivity with Amazon.in. Simultaneously, the brand has signed partnerships with other marketplaces including Flipkart, Jabong and Arvind Group...

Oban Fashions - the wholly-owned subsidiary of?Rupa and Company Limited, has inked license pact with American company Fruit of the Loom, - a wholly-owned subsidiary of?Berkshire Hathaway Company.A...