Mattel has roped in ex Turner Lisa Weger to head the consumer products for Europe in a UK-based position.Weger comes in with a wealth of leadership experience in the consumer products business. Over...
On the grand occasion of celebrating its 50th anniversary, Hot Wheels has launched a special range of elite designed cars with the brand new Black & Gold and Zamac collections.These jaw-dropping...
Genius Brands has inked pact with Mattel?s subsidiary Fisher-Price for the company?s all-new original CGI-animated preschool series, Rainbow Rangers.As global master toy partner, Fisher-Price wi...
Mattel has appointed Margaret Georgiadis ? the ex-president of Americas at Google as the company?s chief executive officer, with effect?from Feb. 8.Georgiadis will succeed Christopher A. Sincla...
Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children?s entertainment and learning app inspired by Mattel's popular pre...
Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and d?cor venture FlyFrog Kids. Founded by architect duo Pooja...
Global toy manufacturer Mattel has been appointed by Bagdasarian Productions to serve as the master toy licensee for the CG-animated TV series ?ALVINNN!!! and the Chipmunks.?under the agreement,...
Mattel has teamed with British luxury shoe and accessories brand Charlotte Olympia to launch a Charlotte Olympia Barbie doll, as well as a capsule collection of Barbie-inspired shoes and clutch bags....
Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...