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BARBIE DREAM GAP PROJECT TEAMS WITH GOFUNDME FOR ANNIVERSARY
Mattel has partnered with GoFundMe.org to launch a new donation drive as part of the Barbie Dream Gap Project.Coinciding with the first anniversary of the launch of the Barbie Dream Gap Project, the...
Adlabs Imagica inks pact with Mattel Toys
With festive season already knocking the doors, Mumbai-based theme park Adlabs Imagica has inked pact with Mattel Toys for the latter's sub-brand Hot Wheels.Under this exclusive partnership, the cou...
Mattel launches 'Doctor Who' Barbie
Monetize on the fandom of the thirteenth Doctor of the science-fiction "Doctor Who," BBC Studios and Mattel have teamed up to launch a special edition doll in celebration of new series.A Barbie cele...
Mattel ropes in ex-Turner Lisa Weger as European head of consumer products
Mattel has roped in ex Turner Lisa Weger to head the consumer products for Europe in a UK-based position.Weger comes in with a wealth of leadership experience in the consumer products business. Over...
Hot Wheels launches special edition cars on 50th anniversary
On the grand occasion of celebrating its 50th anniversary, Hot Wheels has launched a special range of elite designed cars with the brand new Black & Gold and Zamac collections.These jaw-dropping...
Genius Brands signs Mattel's Fisher-Price as master toy licensee for Rainbow Rangers
Genius Brands has inked pact with Mattel?s subsidiary Fisher-Price for the company?s all-new original CGI-animated preschool series, Rainbow Rangers.As global master toy partner, Fisher-Price wi...
Mattel appoints ex-Google President as the new CEO
Mattel has appointed Margaret Georgiadis ? the ex-president of Americas at Google as the company?s chief executive officer, with effect?from Feb. 8.Georgiadis will succeed Christopher A. Sincla...
Mattel Launches 'Thomas' Learning App
Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children?s entertainment and learning app inspired by Mattel's popular pre...
FlyFrogKids to roll out Barbie furniture
Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and d?cor venture FlyFrog Kids. Founded by architect duo Pooja...
Mattel appointed as master toy licensee for Alvin and the Chipmunks
Global toy manufacturer Mattel has been appointed by Bagdasarian Productions to serve as the master toy licensee for the CG-animated TV series ?ALVINNN!!! and the Chipmunks.?under the agreement,...