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Mattel ropes in ex-Turner Lisa Weger as European head of consumer products
Mattel has roped in ex Turner Lisa Weger to head the consumer products for Europe in a UK-based position.Weger comes in with a wealth of leadership experience in the consumer products business. Over...
Hot Wheels launches special edition cars on 50th anniversary
On the grand occasion of celebrating its 50th anniversary, Hot Wheels has launched a special range of elite designed cars with the brand new Black & Gold and Zamac collections.These jaw-dropping...
Genius Brands signs Mattel's Fisher-Price as master toy licensee for Rainbow Rangers
Genius Brands has inked pact with Mattel?s subsidiary Fisher-Price for the company?s all-new original CGI-animated preschool series, Rainbow Rangers.As global master toy partner, Fisher-Price wi...
Mattel appoints ex-Google President as the new CEO
Mattel has appointed Margaret Georgiadis ? the ex-president of Americas at Google as the company?s chief executive officer, with effect?from Feb. 8.Georgiadis will succeed Christopher A. Sincla...
Mattel Launches 'Thomas' Learning App
Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children?s entertainment and learning app inspired by Mattel's popular pre...
FlyFrogKids to roll out Barbie furniture
Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and d?cor venture FlyFrog Kids. Founded by architect duo Pooja...
Mattel appointed as master toy licensee for Alvin and the Chipmunks
Global toy manufacturer Mattel has been appointed by Bagdasarian Productions to serve as the master toy licensee for the CG-animated TV series ?ALVINNN!!! and the Chipmunks.?under the agreement,...
Mattel launches new Barbie doll
Mattel has teamed with British luxury shoe and accessories brand Charlotte Olympia to launch a Charlotte Olympia Barbie doll, as well as a capsule collection of Barbie-inspired shoes and clutch bags....
Mattel's Fisher-Price? BeatBo wins Toy of the Year Award
Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...
DC & WB with Mattel launch Girls' Superhero Brand
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Gir...
Gingercrush offers 50% sale on 50 days celebration
Gingercrush.com,?the?new on-demand retail platform owned by Swadesh Essfil Pvt. Ltd.,?celebrates the successful completion of fift...