The launch is a joint venture with Apparel Group and marks the fashion conglomerate's entry into the food and hypermarket sector. The new retail space covers more than 50,000 square feet.
The showroom also offers Hettich's Free Design Services, enabling customers to work with design experts to plan and visualise customised furniture and interior solutions.
The partnership, led by Singh, Founder and Managing Director of the Olive Group of Restaurants, is aimed at strengthening the positioning of The Flagship Beyond as a lifestyle-led destination.
The Gaur City Center outlet offers a range of services, including haircuts, hair colouring, hair treatments, skincare services, nail care, and makeup for special occasions.
Pepperfry opens its latest Studio in Noida Sector 10, expanding its omni-channel presence and offering customers a hands-on furniture and home décor experience.