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Lenskart Partners with Fashion Designer Rahul Mishra for Paris Haute Couture Week
Being one of the first Indian designers to showcase at the Paris Fashion Week/Haute Couture Week, Mishra champions slow, state-of-the-art fashion with traditional Indian crafts and Lenskart?s ?Do More, Be More? spirit.
Ferrero India Partners with Discovery Channel, Unveils Kinder Joy's 'Natoons' Collection
With an aim to strengthen its purpose, Kinder Joy has joined hands with Discovery Channel, a brand with a strong commitment to the conservation and protection of wildlife.
D2C Brand Plum BodyLovin' Announces On-pack Partnership with Minions for a Limited-Edition Range
Created in partnership with Universal Brand Development and licensing agent, Black White Orange, this limited-edition range is yet another endorsement to Plum leading the innovations bandwagon in the D2C category in the country.
NHL, NHLPA Partners in an Official NFT Licensing Agreement
Sweet is building a standalone NHL marketplace for NFTs, looking to reach the collectibles market as well as fans who want to access a variety of hockey experiences through the tokens.
boAt Partners with Warner Bros, Unveils DC-themed Audio Accessories
The new collaboration will give the Indian market a way to be closer to the massive DC Multiverse for the first time.
Sportzchain and Shop The Arena Join Hands to Bring Sports Casual Retail Merchandise
As part of this partnership, more than 10,000 members of the Sportzchain user community will be able to access the exclusive catalog of Shop The Arena?s casual sports merchandise.
Symphony Limited Expands Product Portfolio, Unveils a Special Range of Coolers
Featuring Disney?s beloved characters Frozen?s Elsa and Anna, Princesses Cinderella, and fan-favorite Marvel?s Iron Man and Spider-Man; these coolers are packed with aesthetic appeal, innovation, and technology.
OREO Collabs with Netflix's Stranger Things
This latest innovation further reinstates the brand?s promise to strengthen its play in the premium biscuits category, while deepening the consumer love it enjoys.
Smiley Partners with Concept One Accessories
Smiley and Concept One will release a range of products from headwear, cold weather accessories, wallets, handbags and more.
Slowtide, The Beatles Partner on a Limited Edition Towel and Blanket Drop
The collection includes album art, as well as graphics inspired by both song and album titles.