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Maverick and Farmer and Nuvedo Expand Functional Coffee Offerings
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
A COLORFUL ADVENTURE BEGINS: Purple Turtle & Colour Fairies Join Bradford License India’s Portfolio for Strategic Expansion into Various Categories!
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
ILTHY Partners with Paramount Pictures and SEGA for Sonic 3-Inspired Apparel Line
This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.
Diageo India Partners with SMOOR to Launch Non-Alcoholic Dessert Collection
Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.  
STRCH Onboards Vaani Kapoor as Brand Ambassador for the World’s Softest Activewear Brand
he partnership highlights STRCH’s commitment to redefining activewear by focusing on comfort, functionality, and style, catering to the fitness-conscious audience.
POPxo by MyGlamm Partners with AP Dhillon’s The Brownprint 2024 India Tour
With AP Dhillon’s rising influence in the music industry and a large, devoted fanbase, this partnership aims to enhance the concert experience by integrating beauty services.
Coca-Cola Teams Up with Anti Social Social Club for a Limited Holiday Collection
The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.
Reebok Partners with Generation Joy for Nutritional Supplements
This partnership merges Reebok’s established reputation in the fitness industry with Generation Joy’s knowledge in the nutrition sector.
Rado Partners with Bollywood Stars Hrithik Roshan and Katrina Kaif to Showcase New Timepieces
These watches are highlighted in a campaign featuring Bollywood stars Hrithik Roshan and Katrina Kaif, who are known for their on-screen chemistry and stylish presence.
Van Heusen Partners with Taapsee Pannu to Strengthen its Focus on Modern Womenswear
This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.