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ASICS Marks Milestone with Relaunch of GEL-QUANTUM 360 Sneaker
Celebrating its 10th anniversary, the reintroduced model stays true to its heritage while incorporating modern updates.
Dassani Brothers Unveils New Luxury Jewellery Line Rooted in Indian Forest Heritage
The launch received strong positive feedback from both attendees and industry specialists.
Portronics Introduces Apollo 20 Bluetooth Speaker for Music and Karaoke Lovers
The Apollo 20 is also designed with portability in mind, featuring a lightweight, splash-proof exterior suitable for both indoor and outdoor use.
Seva Home Introduces New Fragrance Range Blending Luxury with Impact
True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.
Blenders Pride Launches ‘Four Elements’ Premium Whisky in Haryana
Actor Randeep Hooda headlined the evening as the showstopper, adding star power to an already immersive experience.
Diageo’s Smirnoff Unveils Local-Inspired Vodka Flavours for Indian Market
The three new flavours represent distinct moods and moments for today’s discerning consumers.
Burger King Partners with Nestle to Launch KitKat-Based Shakes and Sundaes
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
Dassani Brothers Unveils Nature-Inspired Jewellery Aranya in India
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
Baskin Robbins Partners with Smurfs to Drive Footfall Across India Outlets
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.
URBAN Smart Wearables Launches India’s Slimmest 67W GaN Charger ‘Lumen’
Compatible with a range of devices, Lumen works across iOS, Android, Mac, and Windows systems, including MacBooks, laptops, tablets, and smartphones.
Clovia Launches Limited-Edition Squid Game Cotton Nightwear Sets
Drawing inspiration from the hugely popular Korean survival drama that continues to make waves worldwide, Clovia’s latest sleepwear line features three unique nightwear styles.
PUMA Unveils Velocity NITRO 4 to Elevate Every Runner’s Experience
Building on the popularity of its predecessor, the Velocity NITRO 4 brings significant enhancements, including a full-length NITROFOAM midsole that provides lightweight cushioning and maximum energy return.
Tata Soulfull Unveils Healthier, Crunchier Ragi Bites No Maida Choco for Kids
The new product also sports vibrant packaging designed to stand out on retail shelves, with Cruncha Muncha taking centre stage to instantly catch kids’ eyes.
VIP Clothing Launches Yuwa Series to Target India’s Youthful Innerwear Market
Each product within the Yuwa Series has been thoughtfully crafted to resonate with the diverse needs and personalities of young consumers.
Atlantic Expands Product Portfolio with Seawave Gents Blue Dial Watch
The new Seawave model features a 40mm stainless steel case with an 8.6mm profile, aimed at offering a lightweight yet structured design suitable for daily wear as well as occasional use.
Springwel Unveils Bamboo Charcoal Mattress Range to Redefine Sleep Wellness
The Bamboo Charcoal launch is backed by Springwel’s fully integrated manufacturing and R&D capabilities, ensuring complete control over quality and material innovation.
La Pink Unveils Strawberry Lip Balm with Parineeti Chopra as Brand Ambassador
The launch also reinforces the brand’s goal of setting a new standard in an industry often filled with synthetic claims.
Collab of the Week: MG Motor Expands Lifestyle Line with Jaipur Watch Co Collab
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
Tom and Jerry-Inspired Apparel Hits the Market with Bacca Bucci x Warner Bros Collab
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
Woodpecker Becomes India’s First Cross-Malt Beer with New Packaging Format
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.