Product launch

For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.

This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.

The earbuds are also equipped with Adaptive Sound Control, a smart feature that automatically adjusts ambient sound settings based on the user's location and activity.

Celebrating its 10th anniversary, the reintroduced model stays true to its heritage while incorporating modern updates.

The launch received strong positive feedback from both attendees and industry specialists.

The Apollo 20 is also designed with portability in mind, featuring a lightweight, splash-proof exterior suitable for both indoor and outdoor use.

True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.

Actor Randeep Hooda headlined the evening as the showstopper, adding star power to an already immersive experience.

The three new flavours represent distinct moods and moments for today’s discerning consumers.

The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.