Today, around 40 percent of new customers explore Flipkart through fashion, with the 25-35 age group contributing to the highest demand in fashion segments on Flipkart. Top choices among this age group include t-shirts, shirts, jeans, and shoes.
The team, eyeing another title after their 2019 victory, not only thrills players, management, and fans but also brings great joy to their exclusive brand partners featured on the team's uniform.
The collaboration, in partnership with Sony YAY!, the master licensee in India, is set to captivate young fashion enthusiasts with its unique blend of creativity and entertainment.
Embodying a commitment to minimalism and timeless design, Etchcraft has established itself as India's pioneer in providing instant customization and engraving services within just 15 minutes since its inception in 2019.
Seamlessly blending with the spirit of the Indian festive season, these versatile yet traditional designs go beyond fashion, constituting a movement that empowers women to boldly articulate their identity and grace through delicate designs.
The collection pays homage to individuals who value unbridled style, positioning itself as a potential game-changer in contemporary fashion and reaffirming Cover Story's pioneering status in the industry.