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ASICS Marks Milestone with Relaunch of GEL-QUANTUM 360 Sneaker
Celebrating its 10th anniversary, the reintroduced model stays true to its heritage while incorporating modern updates.
Dassani Brothers Unveils New Luxury Jewellery Line Rooted in Indian Forest Heritage
The launch received strong positive feedback from both attendees and industry specialists.
Portronics Introduces Apollo 20 Bluetooth Speaker for Music and Karaoke Lovers
The Apollo 20 is also designed with portability in mind, featuring a lightweight, splash-proof exterior suitable for both indoor and outdoor use.
Seva Home Introduces New Fragrance Range Blending Luxury with Impact
True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.
Blenders Pride Launches ‘Four Elements’ Premium Whisky in Haryana
Actor Randeep Hooda headlined the evening as the showstopper, adding star power to an already immersive experience.
Diageo’s Smirnoff Unveils Local-Inspired Vodka Flavours for Indian Market
The three new flavours represent distinct moods and moments for today’s discerning consumers.
Burger King Partners with Nestle to Launch KitKat-Based Shakes and Sundaes
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
Dassani Brothers Unveils Nature-Inspired Jewellery Aranya in India
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
Baskin Robbins Partners with Smurfs to Drive Footfall Across India Outlets
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.
URBAN Smart Wearables Launches India’s Slimmest 67W GaN Charger ‘Lumen’
Compatible with a range of devices, Lumen works across iOS, Android, Mac, and Windows systems, including MacBooks, laptops, tablets, and smartphones.
Clovia Launches Limited-Edition Squid Game Cotton Nightwear Sets
Drawing inspiration from the hugely popular Korean survival drama that continues to make waves worldwide, Clovia’s latest sleepwear line features three unique nightwear styles.
PUMA Unveils Velocity NITRO 4 to Elevate Every Runner’s Experience
Building on the popularity of its predecessor, the Velocity NITRO 4 brings significant enhancements, including a full-length NITROFOAM midsole that provides lightweight cushioning and maximum energy return.
Tata Soulfull Unveils Healthier, Crunchier Ragi Bites No Maida Choco for Kids
The new product also sports vibrant packaging designed to stand out on retail shelves, with Cruncha Muncha taking centre stage to instantly catch kids’ eyes.
VIP Clothing Launches Yuwa Series to Target India’s Youthful Innerwear Market
Each product within the Yuwa Series has been thoughtfully crafted to resonate with the diverse needs and personalities of young consumers.
Atlantic Expands Product Portfolio with Seawave Gents Blue Dial Watch
The new Seawave model features a 40mm stainless steel case with an 8.6mm profile, aimed at offering a lightweight yet structured design suitable for daily wear as well as occasional use.
Springwel Unveils Bamboo Charcoal Mattress Range to Redefine Sleep Wellness
The Bamboo Charcoal launch is backed by Springwel’s fully integrated manufacturing and R&D capabilities, ensuring complete control over quality and material innovation.
La Pink Unveils Strawberry Lip Balm with Parineeti Chopra as Brand Ambassador
The launch also reinforces the brand’s goal of setting a new standard in an industry often filled with synthetic claims.
Collab of the Week: MG Motor Expands Lifestyle Line with Jaipur Watch Co Collab
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
Tom and Jerry-Inspired Apparel Hits the Market with Bacca Bucci x Warner Bros Collab
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
Woodpecker Becomes India’s First Cross-Malt Beer with New Packaging Format
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
Adidas and Juventus Unveil Bold 2025/26 Home Kit Inspired by Italian Fashion and Club Heritage
The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw
Crocs Unveils Monsoon Campaign Across Asia With K-Drama and Bollywood Twist
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
UBON Targets High-Performance Audio Segment with SP-85 Launch
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Disney Unveils Limited-Edition Mickey and Minnie Watches with Soccer Theme
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
Miraggio Unveils Summer Range with Seychelles Campaign Led by Influencers
Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.
Dabur Expands Réal Portfolio with the Launch of ‘Réal Cheers’ Premium Cocktail Mixers
The Réal Cheers line features four vibrant and flavour-packed variants — Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale.
Godrej Interio Unveils Pep-Up Cafe Table Range to Transform Modern Workspaces
Available in three contemporary understructure designs—Pod, Rod, and 4-Leg Tables—the collection is crafted to foster interaction and creativity among employees.
Nutrabay Launches BioAbsorb: India’s First Whey Protein with ProDiFi Blend
Positioned as a breakthrough in Nutrabay’s expanding protein lineup, BioAbsorb reflects the brand’s commitment to science-driven innovation and customer-centric solutions.
ZigZag Vodka Launches in India with Bold Flavours and Modern Appeal
Its clean, smooth profile and carefully developed flavour range are aimed at those who enjoy exploring their palate with confidence and flair.
XYXX Sets a New Standard with Launch of Seamless Element Invisible Vest
The ‘No Show: Invisible Vest’, as it is also known, is constructed using ultra-soft, breathable super combed cotton, which is twice as soft as regular cotton.
Fytika Introduces New Superfruit Juice Packed with 190+ Nutrients
Sea buckthorn, often referred to in ancient medicine as the “Fruit of God, Heaven, and Warrior,” is prized for its powerful health-supporting properties.
Fastrack Introduces ‘Groove’ Collection Inspired by Emerging Music Culture
The designs take cues from musical rhythms, disco aesthetics, stage lighting, and audio hardware, reimagining these elements into distinctive watch styles.
ITC Sunfeast Mom’s Magic Launches SHINES, a Buttery Cookie with a Shiny Twist
Whether as a quick snack during the day or a perfect accompaniment to tea-time, SHINES promises to enrich the snacking experience.
Le Creuset Unveils Limited Edition Cookware as It Turns 100
As Le Creuset prepares to mark its 100th year in 2025, the French cookware company is launching a global series of culinary events and commemorative products.
Astroyogi Unveils Harmony Tree with Shalini Passi
Designed to promote balance and positivity, the Harmony Tree serves as both a decor element and a wellness tool, tying into Astroyogi’s broader push to make astrology part of modern urban lifestyles.
Eureka Forbes Names Shraddha Kapoor Brand Ambassador, Unveils Robotic Vacuum Line
As part of its latest product push, Eureka Forbes has introduced the Forbes SmartClean Robotic Vacuum Cleaners, equipped with advanced AI-powered LiDAR technology.
Vega Unveils LitStyle Hair Dryer Brush in New Campaign Featuring Ananya Panday
To promote the new product, Vega has rolled out a fresh advertising campaign featuring its brand ambassador, Bollywood actress Ananya Panday.
Cantabil Expands Apparel Portfolio with Spring Summer 2025 Collection
The Street Wear Collection integrates graphic tees, denim, and cargo pants for both men and women, appealing to younger consumers seeking everyday versatility.
ASICS Targets Style-Conscious Consumers with New GEL-K1011 Sneakers
The new unisex sneaker is introduced in neutral color combinations including cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver.
Reliance Retail’s Tira Ventures into Lifestyle Segment with New Essentials Line
The collection is set to roll out both online and across the brand’s physical stores, ensuring accessibility to consumers through all major retail and digital channels.