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Collab of the Week: MG Motor Expands Lifestyle Line with Jaipur Watch Co Collab
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
Tom and Jerry-Inspired Apparel Hits the Market with Bacca Bucci x Warner Bros Collab
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
Woodpecker Becomes India’s First Cross-Malt Beer with New Packaging Format
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
Adidas and Juventus Unveil Bold 2025/26 Home Kit Inspired by Italian Fashion and Club Heritage
The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw
Crocs Unveils Monsoon Campaign Across Asia With K-Drama and Bollywood Twist
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
UBON Targets High-Performance Audio Segment with SP-85 Launch
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Disney Unveils Limited-Edition Mickey and Minnie Watches with Soccer Theme
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
Miraggio Unveils Summer Range with Seychelles Campaign Led by Influencers
Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.
Dabur Expands Réal Portfolio with the Launch of ‘Réal Cheers’ Premium Cocktail Mixers
The Réal Cheers line features four vibrant and flavour-packed variants — Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale.
Godrej Interio Unveils Pep-Up Cafe Table Range to Transform Modern Workspaces
Available in three contemporary understructure designs—Pod, Rod, and 4-Leg Tables—the collection is crafted to foster interaction and creativity among employees.