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ASICS Marks Milestone with Relaunch of GEL-QUANTUM 360 Sneaker
Celebrating its 10th anniversary, the reintroduced model stays true to its heritage while incorporating modern updates.
Dassani Brothers Unveils New Luxury Jewellery Line Rooted in Indian Forest Heritage
The launch received strong positive feedback from both attendees and industry specialists.
Portronics Introduces Apollo 20 Bluetooth Speaker for Music and Karaoke Lovers
The Apollo 20 is also designed with portability in mind, featuring a lightweight, splash-proof exterior suitable for both indoor and outdoor use.
Seva Home Introduces New Fragrance Range Blending Luxury with Impact
True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.
Blenders Pride Launches ‘Four Elements’ Premium Whisky in Haryana
Actor Randeep Hooda headlined the evening as the showstopper, adding star power to an already immersive experience.
Diageo’s Smirnoff Unveils Local-Inspired Vodka Flavours for Indian Market
The three new flavours represent distinct moods and moments for today’s discerning consumers.
Burger King Partners with Nestle to Launch KitKat-Based Shakes and Sundaes
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
Dassani Brothers Unveils Nature-Inspired Jewellery Aranya in India
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
Baskin Robbins Partners with Smurfs to Drive Footfall Across India Outlets
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.
URBAN Smart Wearables Launches India’s Slimmest 67W GaN Charger ‘Lumen’
Compatible with a range of devices, Lumen works across iOS, Android, Mac, and Windows systems, including MacBooks, laptops, tablets, and smartphones.
Clovia Launches Limited-Edition Squid Game Cotton Nightwear Sets
Drawing inspiration from the hugely popular Korean survival drama that continues to make waves worldwide, Clovia’s latest sleepwear line features three unique nightwear styles.
PUMA Unveils Velocity NITRO 4 to Elevate Every Runner’s Experience
Building on the popularity of its predecessor, the Velocity NITRO 4 brings significant enhancements, including a full-length NITROFOAM midsole that provides lightweight cushioning and maximum energy return.
Tata Soulfull Unveils Healthier, Crunchier Ragi Bites No Maida Choco for Kids
The new product also sports vibrant packaging designed to stand out on retail shelves, with Cruncha Muncha taking centre stage to instantly catch kids’ eyes.
VIP Clothing Launches Yuwa Series to Target India’s Youthful Innerwear Market
Each product within the Yuwa Series has been thoughtfully crafted to resonate with the diverse needs and personalities of young consumers.
Atlantic Expands Product Portfolio with Seawave Gents Blue Dial Watch
The new Seawave model features a 40mm stainless steel case with an 8.6mm profile, aimed at offering a lightweight yet structured design suitable for daily wear as well as occasional use.
Springwel Unveils Bamboo Charcoal Mattress Range to Redefine Sleep Wellness
The Bamboo Charcoal launch is backed by Springwel’s fully integrated manufacturing and R&D capabilities, ensuring complete control over quality and material innovation.
La Pink Unveils Strawberry Lip Balm with Parineeti Chopra as Brand Ambassador
The launch also reinforces the brand’s goal of setting a new standard in an industry often filled with synthetic claims.
Collab of the Week: MG Motor Expands Lifestyle Line with Jaipur Watch Co Collab
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
Tom and Jerry-Inspired Apparel Hits the Market with Bacca Bucci x Warner Bros Collab
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
Woodpecker Becomes India’s First Cross-Malt Beer with New Packaging Format
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
Adidas and Juventus Unveil Bold 2025/26 Home Kit Inspired by Italian Fashion and Club Heritage
The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw
Crocs Unveils Monsoon Campaign Across Asia With K-Drama and Bollywood Twist
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
UBON Targets High-Performance Audio Segment with SP-85 Launch
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Disney Unveils Limited-Edition Mickey and Minnie Watches with Soccer Theme
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
Miraggio Unveils Summer Range with Seychelles Campaign Led by Influencers
Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.
Dabur Expands Réal Portfolio with the Launch of ‘Réal Cheers’ Premium Cocktail Mixers
The Réal Cheers line features four vibrant and flavour-packed variants — Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale.
Godrej Interio Unveils Pep-Up Cafe Table Range to Transform Modern Workspaces
Available in three contemporary understructure designs—Pod, Rod, and 4-Leg Tables—the collection is crafted to foster interaction and creativity among employees.
Nutrabay Launches BioAbsorb: India’s First Whey Protein with ProDiFi Blend
Positioned as a breakthrough in Nutrabay’s expanding protein lineup, BioAbsorb reflects the brand’s commitment to science-driven innovation and customer-centric solutions.
ZigZag Vodka Launches in India with Bold Flavours and Modern Appeal
Its clean, smooth profile and carefully developed flavour range are aimed at those who enjoy exploring their palate with confidence and flair.
XYXX Sets a New Standard with Launch of Seamless Element Invisible Vest
The ‘No Show: Invisible Vest’, as it is also known, is constructed using ultra-soft, breathable super combed cotton, which is twice as soft as regular cotton.
Fytika Introduces New Superfruit Juice Packed with 190+ Nutrients
Sea buckthorn, often referred to in ancient medicine as the “Fruit of God, Heaven, and Warrior,” is prized for its powerful health-supporting properties.
Fastrack Introduces ‘Groove’ Collection Inspired by Emerging Music Culture
The designs take cues from musical rhythms, disco aesthetics, stage lighting, and audio hardware, reimagining these elements into distinctive watch styles.
ITC Sunfeast Mom’s Magic Launches SHINES, a Buttery Cookie with a Shiny Twist
Whether as a quick snack during the day or a perfect accompaniment to tea-time, SHINES promises to enrich the snacking experience.
Le Creuset Unveils Limited Edition Cookware as It Turns 100
As Le Creuset prepares to mark its 100th year in 2025, the French cookware company is launching a global series of culinary events and commemorative products.
Astroyogi Unveils Harmony Tree with Shalini Passi
Designed to promote balance and positivity, the Harmony Tree serves as both a decor element and a wellness tool, tying into Astroyogi’s broader push to make astrology part of modern urban lifestyles.
Eureka Forbes Names Shraddha Kapoor Brand Ambassador, Unveils Robotic Vacuum Line
As part of its latest product push, Eureka Forbes has introduced the Forbes SmartClean Robotic Vacuum Cleaners, equipped with advanced AI-powered LiDAR technology.
Vega Unveils LitStyle Hair Dryer Brush in New Campaign Featuring Ananya Panday
To promote the new product, Vega has rolled out a fresh advertising campaign featuring its brand ambassador, Bollywood actress Ananya Panday.
Cantabil Expands Apparel Portfolio with Spring Summer 2025 Collection
The Street Wear Collection integrates graphic tees, denim, and cargo pants for both men and women, appealing to younger consumers seeking everyday versatility.
ASICS Targets Style-Conscious Consumers with New GEL-K1011 Sneakers
The new unisex sneaker is introduced in neutral color combinations including cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver.
Reliance Retail’s Tira Ventures into Lifestyle Segment with New Essentials Line
The collection is set to roll out both online and across the brand’s physical stores, ensuring accessibility to consumers through all major retail and digital channels.
Bombay Shaving Company Champions Conscious Grooming with Eco Sensi 3 Launch
To amplify its message, Bombay Shaving Company has released a thought-provoking short film titled “Where Do All the Razors Go?”, featuring Founder & CEO Shantanu Deshpande.
Motorola Taps Rasha Thadani for New Laptop and Tablet Launch
As part of this year-long collaboration, Rasha will feature in promotional campaigns for both upcoming devices.
EUME Launches Limited-Edition Artist Collection to Mark World Art Day
Every piece is a canvas—featuring vivid prints, intricate detailing, and sculptural, tactile elements—making each accessory an immersive artistic experience.
Piccadily Expands Indri’s Global Reach with Collectible 11YO Whisky Release
The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution.
Sulwhasoo Aligns Branding Strategy with Rising Korean Entertainment Influence
The move reflects a broader trend of Korean beauty companies leveraging the global reach of K-pop and Korean entertainment to connect with international consumers.
Kwality Wall’s Launches Golden Spoon to Expand In-Home Dessert Offerings in India
An integrated marketing campaign including television, digital, influencer collaborations, and seasonal promotions is being deployed to maintain consumer engagement and visibility for Golden Spoon throughout the summer season.
Poltrona Frau Enters Denim Conversation with Archibald Armchair Launch
This latest release marks a notable crossover between fashion textiles and high-end furniture, bringing one of the most iconic global fabrics—denim—into the home décor space.
Bergner Launches Indian Cooking Club to Spotlight Homegrown Culinary Talent
This platform will travel across multiple cities in India, selecting a “Bergner ICC Chef” in each location, highlighting diverse interpretations of Indian cuisine.
Spykar Redefines Eid Gifting with ‘Eidi That Always Stays With You’
This initiative encourages celebrating Eid with meaningful gifts that last beyond the occasion, aligning with the brand’s focus on durable fashion.
Snickers Expands Product Line with Peanut Brownie Variant
With this new product launch, Snickers continues to build on its established positioning in India, reinforcing its messaging while introducing new flavors to appeal to evolving consumer preferences.
Maverick and Farmer and Nuvedo Expand Functional Coffee Offerings
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
Blaupunkt Expands Portable Audio Lineup with Atomik OMG Speaker
The launch reflects the company’s ongoing focus on innovation in the consumer audio segment, catering to evolving preferences for powerful yet versatile sound systems.
Power by Bata Introduces EasySlide Collection for Hands-Free Footwear Convenience
The collection, starting at Rs 2,999, features DuoFoam+ technology for impact absorption and energy return, ensuring long-lasting comfort.
boAt Unveils Smart Tracking Tag to Address Everyday Search Frustrations
The campaign highlights the common frustration of misplacing valuable items through a series of video assets featuring well-known collectors.
Tata Consumer Expands in Premium Wellness Tea Market
This new variant, launched under Tata Tea Premium, is formulated with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, catering to changing consumer preferences for beverages that offer both taste and health benefits.
Fortune Foods Strengthens Brand Presence at Maha Kumbh 2025 with 'Ahar Kumbh' Initiative
With a focus on nourishment, the company introduced *Ahar Kumbh*, a project designed to recreate the comforting experience of "Ghar Ka Khana" for the thousands of devotees visiting the Kumbh Mela.
Zed Black Expands Portfolio with Premium Gifting Range
The newly launched gifting range includes signature collections such as Box of Bliss, Joy Hamper, and Tranquil Treasures, which offer a variety of incense sticks, dhoop cones, sambrani cups, chandan tika, camphor, and more.
Samsung’s New Flagship Series Faces Backlash Over Marketing Strategy
Samsung’s latest flagship smartphone series, the Galaxy S25, has sparked extensive debate among tech enthusiasts and consumers, with its marketing strategy facing criticism for its heavy emphasis on Google's AI capabilities.
Safilo Group and Under Armour Extend Eyewear Partnership Through 2031
The renewed licensing agreement reflects a broader trend in the eyewear industry, where functionality and performance are becoming as important as style.
Nintendo Switch 2 Unveiled: A New Era for the Hybrid Gaming Console
The announcement marks a pivotal moment for Nintendo, signaling the next chapter in its journey to innovate and expand its gaming ecosystem.
Tradition Meets Streetwear: Overlays Launches Bold New Jacket Collection
This collection is meticulously crafted using hand embroidery and hand-dyed fabrics, creating a fusion of Indian techniques and contemporary style.
Swiggy Instamart Expands Offerings with Hello Kitty Merchandise
The new range, featuring popular characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, is now available for delivery across the country.
GKB Opticals Showcases Wedding-Focused Eyewear in Multi-City Trunk Show
The Wedding Edit is positioned as a significant retail event, emphasizing GKB Opticals’ commitment to meeting the evolving preferences of Indian consumers.
Heroes and Villains Enters Travel Retail with Star Wars-Inspired Luggage Collection
This marks the brand's first significant venture into travel retail, blending the aesthetics of the Star Wars universe with functional travel essentials.
Coca-Cola Teams Up with Anti Social Social Club for a Limited Holiday Collection
The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.
SpeedX Takes Home Entertainment to the Next Level with Tandur
This new product, unveiled exclusively on Tata Cliq Luxury on 17th October, brings the authenticity of traditional tandoor cooking to home kitchens, offering an immersive culinary experience for modern hosts and food enthusiasts.
Dormeuil Expands Luxury Fabric Offerings in India with Three Premium Collections
With this launch, Dormeuil reaffirms its commitment to India’s retail market, catering to the evolving preferences of customers seeking premium quality in formal wear.
Britannia Reinvents Cream Biscuits with Pure Magic Choco Stars
The rich chocolate cream rests in a star-shaped cavity on the lower half of the cookie, doing away with the top layer, offering a more indulgent and flavorful experience.  
Exclusive Diwali Gift Hampers from ITC Sunfeast and ITC Master Chef
The hampers include a selection of artisanal truffles, fudges, and traditional laddoos, all crafted with precision.
Mondelez India Introduces Studio Creations by Cadbury to Elevate Premium Gifting
This launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers.
The Body Shop Unveils Edelweiss Skin Care Range
Edelweiss extract has 43 percent more antioxidant power than retinol, making it a powerful ingredient in skincare. The Edelweiss range aims to leave skin looking and feeling stronger, smoother, plumper, fresher, and bouncier.
Timex Partners with Designer Jacquie Aiche for ‘Golden Eye Collection’ Launch
This launch is part of Timex's 170th-anniversary celebrations and marks a continued effort to blend timeless craftsmanship with innovative design.
BOULT Teams Up with Ford Mustang to Launch Exclusive Earbud Line
The latest product line—Torq, Dash, and Derby Black—draws inspiration from Ford Mustang's bold aesthetic.
Pepperfry Unveils Artistic "Zellige" Collection by Woodsworth
Drawing inspiration from the captivating Moroccan architectural art of Zellige, this collection showcases intricate beauty and a vibrant color palette synonymous with traditional Moroccan mosaic designs.
Starbucks Unveils Viral Stanley Cups in India
The ash green collection offers discerning connoisseurs two iconic pieces: the Stanley & Starbucks Quencher and Tumbler, designed to elevate the beverage experience to new heights.
Zelio Ebikes Launches X Men Low-Speed Electric Scooter Series
Each scooter is equipped with a robust 60/72V BLDC motor, offering efficient energy consumption at just 1.5 units per charge.
Coty Inc Introduces adidas Sports Fragrances in India
The adidas Sports Fragrances collection includes Eau de Toilettes (EDTs), deodorants, and shower gels, providing a comprehensive scent experience for those passionate about movement and vigor.
Dabur Herb'l Charcoal and Star Wars Unite for Limited Edition Toothpaste
This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
Dabur Herb'l Charcoal Teams Up with Star Wars for Limited Edition Toothpaste Pack
This collaboration merges the teeth-whitening properties of Dabur Herb'l Activated Charcoal toothpaste with the timeless charm of Star Wars, creating an intriguing dental care experience for young adults.
Barcelona Inspired Summer Collection 2024 by Mango Launches on Myntra
To authentically infuse the essence of Barcelona into the 'From Barcelona with Love' collection, Juhi, ShivShakti, and Vagmita closely collaborated with Mango's design and product teams in Barcelona.