Inaugurated by the brand’s ambassador, Prajakta Koli, the store becomes the largest Go Colors outlet in the city and marks a key step in the company’s ongoing retail expansion.
Before inaugurating a store in Hyderabad, the brand forayed into offline retail in mid-2023 and has opened 18 exclusive brand stores over the last 24 months.
The new 4,000 sq ft store on Kankarbagh Main Road in Patna brings the brand’s total store count to 65 across India, reflecting its continued push into high-demand regional markets.
The expansion reflects the growing demand for organised casual dining formats in India, where consumer interest in European and specialty cuisines continues to rise across metropolitan markets.
The launch strengthens the American personal care and fragrance brand’s presence in South India and continues its broader strategy of building scale across key metropolitan markets.
With Bengaluru being a high-value market for menswear and wedding shopping, the MG Road store is expected to strengthen Tasva’s presence in South India.