varanasi

The launch brings the brand’s latest menswear collections to consumers in the city, including its recently introduced Autumn Winter 2026 collection, AW'26 – Winning in Progress.

The launch saw strong customer turnout, indicating growing demand for the brand in the region.

Lemon Tree Hotels signs a 28-year licence for a heritage hotel in Varanasi, to be branded Aurika Varanasi, strengthening its upscale presence in destination-led markets.

Espire Hospitality Limited expands its Country Inn Hotels & Resorts portfolio with the opening of Country Inn, Varanasi, blending modern comfort with the city’s spiritual charm.

Jockey expands its presence in India with a new outlet in Shivpur, Varanasi, marking part of its 1,500-store milestone.

IHCL launches Avantika by the Ganges – IHCL SeleQtions in Varanasi, offering 43 rooms, modern amenities, and serene views of the Ganges.