Retail

The new outlet is designed to offer a contemporary shopping environment with personalised in-store assistance.

Since its launch, Indriya has scaled operations across metropolitan cities and emerging markets, focusing on craftsmanship, retail formats, and customer engagement.

The expansion will primarily focus on Tier-l and select Tier-ll cities in Maharashtra, along with metro markets across the country.

This marks the brand’s first international expansion and will enable it to reach customers across the UAE and the broader GCC region.

Actor Khushi Kapoor attended the launch event. Her presence aligned with the brand’s focus on young consumers who prefer versatile and comfort-driven fashion.

The renovated outlet is now positioned as an exclusive menswear store, offering a wide range of workwear, casual apparel, wedding and travel suits, denim, seasonal collections, footwear, and accessories.

The store is located near Addanki Bus Stand on Guntur Road and offers a larger retail space for customers in the region.

The company also intends to expand its private-label portfolio, launch a mobile application, and explore opportunities in Gulf and South Asian markets.

The launch is part of the company’s ongoing expansion across South India as it focuses on growing its footprint in emerging urban markets.

The store offers gold, diamond, platinum, and silver jewellery across multiple categories, catering to daily wear, bridal, and festive demand as well as jewellery for men.