Spanning approximately 2,000 sq ft, the new store is designed to offer consumers a more personalized and consultative experience while exploring sleep and comfort products.
The new retail outlet has been designed to showcase the brand's polo-inspired identity while offering customers access to its apparel and lifestyle collections in a contemporary retail environment.
Located at Westfield Fountain Gate, Level 2, near Target, the new store brings BIBA's range of Indian ethnicwear, festive fashion, and contemporary apparel to customers in the Australian market.
The new store is larger than the brand's previous retail format and has been developed to reflect BLUORNG's evolving identity as a fashion and lifestyle brand.
The new facility is part of the company's growth strategy to increase access to energy-efficient cooling solutions and enhance customer interaction with its product portfolio across the region.
The store was inaugurated by Karamjyot Chawla, Director, Limelight Lab Grown Diamonds, along with Regional Partner Lalit Soni and members of the company’s leadership team.
The new store offers travellers access to Geographical Indication (GI)-tagged crafts, handlooms, textiles and regional products sourced from across Andhra Pradesh, further expanding the company's presence in India's travel retail and airport retail sector
The expansion follows the company's recent National Stock Exchange (NSE) filing announcing its 400-store milestone and comes on the back of a strong first-quarter financial performance.