Retail

Franchising in emerging markets offers a strategic, scalable growth path for brands by leveraging local partnerships, rising consumer demand, and supportive policies amid dynamic economic expansion

The opening strengthens category presence in premium lifestyle retail while reinforcing brand storytelling around heritage, minimal design, and innovation.

The company operates nearly 700 stores in India, serves more than 2 million customers across 200 cities worldwide, and targets 1,000-plus outlets globally in the next 18 months.

The milestone reflects how Jockey has grown from its first store in 1995 to a wide-reaching retail network that caters to a diverse customer base across metros, tier II, and tier III cities.

The collaboration will operate through Aditya Infotech’s flagship brand, CP PLUS, expanding its product portfolio with advanced storage offerings for modern surveillance systems.

P N RAO has launched its first franchise store in Kukatpally, Hyderabad, marking the brand’s entry into franchising. The new outlet brings premium tailoring and ready-to-wear collections closer to customers while maintaining the brand’s hallmark quality.

From a franchise perspective, the tie-up demonstrates how homegrown Indian brands can scale internationally by collaborating with trusted local players.

Economic pressures such as tariffs, inflation, and rising logistics costs are the factors not just influencing what consumers buy but also defining how and when they shop.

This strategy helps brands connect with customers quickly by leveraging characters they already recognize and trust. Instead of creating new identities from scratch, brands can tap into existing fan bases, often leading to increased sales and market visib

The acquisition is set to bolster Reliance Retail’s already expansive product portfolio by reintroducing and modernizing Kelvinator’s range of home appliances.