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adidas X Manchester United Launch New Season Kit with a Heritage Twist
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
Agilitas Sports Appoints Saurav Ghosal as Director – High Performance Sports
Ghosal will work closely with Agilitas’ core leadership to define product strategies, guide performance R&D, and support go-to-market plans across the high-performance vertical.
adidas x Real Madrid Launches New Home Jersey Honoring Club Heritage
Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.
PUMA Unveils Official Premier League Match Ball for 2025/26 Season
Engineered for elite performance, the PUMA Orbita Ultimate PL features twelve evenly sized panels for optimal weight distribution, allowing for balance and precision.
Adani Group Joins as Title Sponsor of Madhya Pradesh League 2025
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
PUMA India Brings Global Sports Icons Together in Viral ‘RCB Shotline’ Campaign
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
Formula 1 and PepsiCo Announce Multi-Year Global Partnership Through 2030
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
Boldfit Partners with Arshdeep Singh to Boost Athlete-Led Sports Gear in India
The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.
adidas X Arsenal Reveal New Home Shirt Honouring Fans and Legacy
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
PUMA Strengthens Commitment to Indian Runners with New Marathon Partnerships
The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.