Sports

Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...

Sports licensing has become one of the fastest growing sectors of the licensing business worldwide. During the recently concluded third season of IPL, sports licensing was at an all time high. IPL has...

Commonwealth Games are around the corner and in an effort to reach out to a wider audience and promote the games, the Organising Committee Commonwealth Games 2010 Delhi (OC CWG Delhi 2010) has come up...

With some of the major sports brands taking the licensing and merchandising route to enhance their sales, awareness about sports licensing has certainly gone up, says Akash Chopra, Former ...

Sports licensing, a fast growing emerging segment, has been propelled largely by the popularity of the IPL. And, to leverage the opportunities from the large ‘fan’ base, Kolkata Knight Riders (KKR...

Sweta Pal :How are you leveraging the digital medium?Roshini Bakshi :Games and apps are very important for us as it is another way to reach our target group. For us, being able to tell the Disney ...

In a candid conversation with License India, Viren Rasquinha - the former captain of India's national field hockey team and CEO of Olympic Gold Quest shared his opinion about sports licens...

Almost every international sport has to deal with the menace of counterfeiting and Cricket World Cup remains to be no exception. International Cricket Council has been doing its best to limit the dama...