Sports

To mark the beginning of this exciting journey, bigbasket launched a hyperlocal digital campaign that captures the soul of Bengaluru.

To further engage fans, Mumbai Indians and Lattafa India will introduce an Exclusive Mumbai Indians x Lattafa Fragrance Collection, a limited-edition range inspired by the team’s resilience and power.

The upcoming season is set to witness groundbreaking collaborations, with brands like Third Wave Coffee, Nothing Technology, and Ludic joining forces with IPL teams.

Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.

PUMA already enjoys a strong presence within the Premier League through its official partnership with reigning champions Manchester City.

As part of this extended partnership, FanCode Shop has been appointed as the official jersey manufacturing partner for Rajasthan Royals.

The partnership will feature various co-branded initiatives, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become an integral part of the RCB match experience.

Third Wave Coffee’s signature brews will be available at RCB’s home stadium, ensuring that every sip becomes part of the celebration.

This marks CSK’s first-ever official footwear partnership, giving Ludic an opportunity to engage with millions of passionate supporters and amplify its presence in the lifestyle space.

These celebrity-backed fitness labels have not only set new benchmarks in the fitness industry but also inspired countless individuals to prioritize their health.