Funding

A report by PGA Labs and Knowledge Capital suggested that the D2C start-up segment saw an investment of close to US $ 417 million in 2020.

The fresh capital will be used by the company to strengthen its brand and product innovation.

Anita has been active in this space for a long time, and found it fit to back a clean beauty market now.

The omnichannel meat and seafood brand will also utilise the funds to invest in scaling up its supply chain and technology infrastructure to support innovation and accessibility of its products and services.

This is the second fund raise by Scentials. It has previously raised funding from Unilever Ventures, the venture capital arm of global FMCG major Unilever.