A Song for Success!

MyBand.co.in is powered by Media Plus and is an advanced music community for Indian music bands to showcase their music and creations. MyBand also promotes artists through their various gigs and events across select venues in India. Debashis Dey, Founder,
Debashis Dey

MyBand.co.in is powered by Media Plus and is an advanced music community for Indian music bands to showcase their music and creations. MyBand also promotes artists through their various gigs and events across select venues in India. Debashis Dey, Founder, MyBand in an interview with Neha Malhotra, talks about the inception and working of the web portal.


Neha Malhotra (NM): Can you brief us about the inception and growth of MyBand.co.in? How did you come up with this concept?
Debashis Dey (DD):
When we started Myband.co.in there was no fixed destination for the new generation of Indian artists, musicians and bands where one could go and listen to music, check the artists' profile, download and buy digital music, check out events, interact with the artist and other music enthusiasts.. So, we planned to launch the most advanced music community site with features and flexibility - everything for the Indian music artists. 
MyBand is rich with features - it allows the artists or bands to design their profile, customise it using a simple interface, upload, publish, share and sell music and digital goods, announce events and sell tickets also. Most importantantly - it allows the artist to interact with people directly and collect ratings and reviews for their music. Plus the artists get their own URL! They can upload music videos, graphics, lyrics, make a statement, exchange views with their fans and friends, announce events and more.

NM: Can you give the details about the launch of the Digital Store for local bands to sell music online?
DD:
We have physically gone out and met many artists across the country. At every occasion we have been told by artists that they require a platform independent of record labels. MyBand Digital store is a step closer to fulfill the artist’s requirement. It’s the dream of every artist – big or small to have a record label, produce his album and make it available through physical distribution, ie, the album available at all music outlets. But the barriers are high and seldom a few have made it through the doors of a record label. With Bollywood music ruling the market and massive promotions on television, it is indeed a tough call for the labels also to promote independent musicians and bands. 

NM: How will people and clients benefit from the service?
DD:
MyBand Digital Store is flexible – the artist decides that at what price he wants to sell his tracks or albums – the site only keeps a small percentage post the transaction is complete and acknowledged by the user. This provides the users / listeners with an opportunity to cherry pick content of their choice, which is available for downloading through MyBand Digital store. MyBand Digital store provides users a unique online experience.

NM: Who is your target audience?
DD:
The youth or any one who loves music and also Indians living abroad who love music. The advantage is that you don’t need to buy a full album if you like only one song – you can buy single track or just a handful of tracks. Also, there is no need to wait for a physical delivery - simply click and download.

NM: What are your company’s future plans?
DD:
We already have the MyBand merchandise store for labels and artists for selling CDs and other music merchandise. The next big step is to launch the mobile interface which is on the final stages of development. This will enable the mobile users to listen to music on the move, buy and download music, download ring-tone or the ring-back tune for their favorite songs and more. 
The other big thing planned is a four city national event involving all rock bands across the country and across all major colleges based around a strong and powerful social theme to spread a message across the nation.





 


 

Debashis Dey, Founder, MyBand
Debashis Dey, Founder, MyBand
 
 
 
 
TRENDING ARTICLE
RECOMMENDED FOR YOU