Having been recognized as a one stop destination for buyers, “Deals and You” continues to grow and revolutionize the group buying space. Getting more out of life is what “Deals and You” focuses on. Group buying is a discount shopping technique pioneered by GroupOn. However, we decided to learn more about the same from Gaurav Kachru, CEO - Deals and You.
Vrinda Oberai (VO): How do you ensure the customers that what you’re delivering is a ‘desired quality product’, given the discount you offer?
Gaurav Kachru (GK): “Deals and You” hand picks merchants and establishments for our members very carefully. Our team works diligently to find the best deals and ensures that the establishments are upto the standards set by “Deals and You”. We promise the customer that all the deals on our site have been tried and tested by our sales team to ensure quality and service.
VO: What is your company’s USP?
GK: “Deals and You” is not just another ‘deal a day’ portal. We offer the best deals with the best value to all our members in India. “Deals and You” aims to create a deal based lifestyle which allows customers to enjoy the best things in life without spending huge bucks!
VO: Who are your immediate competitors and what remains to be your marketing strategy to tackle the same?
GK: “SnapADeal” is our immediate competition. Our strategy remains to bring an exciting mix of products and services, the widest range of deals in each category and incredible savings to our members. We constantly innovate on the types of products and services that can be offered in this model & keep delighting our members with an element of the new & desirable. In addition to this, we still maintain our core belief in service quality and customer satisfaction. We will continue expanding throughout India and bring trendy & relevant experiences to our members.
VO: How do you view the future of this retail format 2 years down the line?
GK: This retail platform lends itself to several mediums and will blend the worlds of offline, online and become a true “click and mortar” model in the near future. Being such a versatile means of retail, D&Y sees many formats happening in the next few years including mobile phone applications and even strategically located kiosks. Being a performance based marketing model, it allows SMEs in many segments to enjoy the marketing presence of larger companies without paying for their marketing spend upfront but rather pay only once the consumers have redeemed their services, thus, turning marketing from a business cost to a revenue earner.
VO: What is your presence and what are the expansion plans in store for the near future?
GK: We already have a nation-wide presence with many deals available to our members all over India. We serve members in over 30 cities and have a physical presence in 8 cities. We are expanding rapidly and plan to have physical presence in over 24 cities by the end of this year.
VO: What are building blocks on which the concept of Deals and You rests?
GK: As a business, we value the quality of our deals, to be relevant to what our members want and above all customer service. We invest time to handpick our deals which are first sampled by our team & qualified before we present them to our members. We hope to build trust & confidence in D&Y’s ability to curate the best experiences that their city has to offer all with incredible savings for our members!
VO: What is the kind of market research that you do before entering a target market?
GK: Since a large number of our deals are available nationally, most often we have tried and tested the markets that we plan to launch our physical presence in already! We research the trendiest and most happening places in each city and place our sales team to try to collaborate with them. We also encourage feedback through many social media sites that help us engage the level of interest in the deal and work towards complete consumer satisfaction.