A careful gifting!
A careful gifting!

Uber-personalised gifting, which denotes ‘something beyond personal’,  is an upcoming trend in gifting segment. In an interview, Smita, Business Head, Giftisaha reveals that the total size of Indian corporate and personal gifting market put together is about Rs 30 billion today, of which, uber and personalised gifting will be at least Rs 10 billion.

 

What inspired you to foray into this segment and how did you do it?

We saw a gap in the corporate gifting. We took this as a challenge and put in lots of hard work and out of the box thinking to come up with gifts like ‘Day you were born’, where we invested more than two years to collate data across libraries and created software to automate the whole process. Similarly, when we came up with ‘Reflections’, we worked on more than 30,000 Indian meanings of names to create the most outstanding paintings. We always believed any business we do; we should differentiate ourselves in terms of the products and services we provide. We have done this successfully till now and created a niche for ourselves.

 

What are the major trends that you are observing in personalised gifting segment?

Nowadays, people have started differentiating between personalised and uber-personalised gifts.

 

What is the price difference between ready-made gift items and the personalised one?

Uber personalised gifts are priceless and difficult to compare with other gifts. They are slightly on the higher side but affordable. Moreover, they are highly memorable.

Tell us about your distribution network.

Currently, we are getting orders from major metros and able to serve them without any hurdle. We have overcome few initial hurdles with our logistic partners. Now, we have our own warehouse and fulfillment center in Mumbai to keep all inventories and deliver orders on time. All our gifts are designed and created in-house.

What are your strategies for brand building? How do you plan to market yourself being a start-up company?

We are ever innovating and launching newer products to add to our basket. Through our gifts like Reflections and Name Analysis, our aim is to fulfill our brand promise to give an “aha” experience to our customers. We ensure our buyers and recipients both experience the same. Similar to online businesses, being present on relevant blogs and communities is important and we are focusing on this too.

Do you have any plan to venture into brick and mortar format?

Yes, we are planning to enter the brick and mortar format and franchise model.

 

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