Expanding range to travel-related category

Visual merchandising, including offbeat store windows help ensure regular footfalls for Holii
Expanding range to travel-related category

Holii, has carved its niche in the highly competitive segment of leather products including handbags, with high standards of workmanship. In a conversation, Mehak Khurana, Retail Merchandising Head, Holii highlights their strategy to stay ahead of peers.

Kindly throw more light on your operations?

We offer a wide range of high-end leather products including hand bags, clutches and related accessories, and our products are relevant for women on a day-to-day basis. In addition, we shortly plan to introduce a travel-related category with products like laptop covers, which would be priced from Rs 595.

 Which are your bestseller product categories?

The demand for handbags and wallets has been the strongest.

Customer ‘tastes’ and preferences differ between metros and small towns. Do you accordingly alter your merchandising strategy from one region to another?

Yes, customer preferences differ from one region to another, and in Mumbai, we offer the widest range, given the rapidly evolving customer preferences in this city.

I would also like to highlight the important role of our visual merchandising strategy to ensure steady footfall at our outlets, and as part of that strategy, the graphic design team has created numerous ‘offbeat’ store windows from time-to-time.

How do you deal with competition from the unorganised sector?

The leather products offered at neighbourhood markets could be described as ‘imitation’, in contrast to our exclusive stores as well as multi-brand outlets at leading retail chains and online sales, which offer a range of leather products with the highest standards of workmanship.

Mehak Khurana