As every bride flaunts a unique style statement, the same way jewellery trends also differ across the country. Kalyan Jewellers have developed a vast collection of exquisite jewellery designs in contemporary and traditional motifs to cater to distinct and evolving customer needs. They endeavour to create masterpieces that have a compelling story and also complement the wedding trousseau.
What is the approach you catering to this wedding season?
A wedding is not only an important occasion for a bride, but also an auspicious occasion wherein she preserves the jewellery that will last for a lifetime. Jewellery is also an important reflection of every bride’s identity and if chosen wisely can become the bride’s style statement. This is why at Kalyan; we have developed a vast collection of exquisite wedding jewellery to suit every bride’s preferences. Each piece of our collection denotes a timeless appeal that she can savour for life. Our jewellery offers the highest quality, transparent pricing and a whole bouquet of designs in gold, diamonds, silver and studded jewellery for wedding as well as for everyday wear.
What does your total product line comprise of? Who is your target consumer and what consumer area/sensitivities does your brand stand for?
We see a huge traction for our polki collection -Tejasvi. It features polki diamond studded handcrafted jewellery, embellished with intricate Meenakari work. Assorted handcrafted chokers, long and short necklaces, bangles and earrings enrich the collection.
Also, picking up pace is our uncut diamond jewellery collection Anokhi. This line is targeted at the new age bride, who chooses her jewellery as an expression of her sense of inner style. It is a luxurious experience in uncut diamonds embellished beautifully with rubies, emeralds and other precious stones.
What are the latest trends you have planned for this wedding season?
Countless hours go into capturing the trends unfolding in jewellery and to understand customer preferences. While we are a national player, we operate like a local player in the communities in which we operate our business. We have for instance come up with a new collection called Rang, which is a fine saga set in precious stones like rubies, emeralds and blue sapphires. We anticipate huge demand for this during the festive season.
Today ecommerce is changing the scenario. How much competition do you feel from it?
I would say that it will take a long time in jewellery sector before e-commerce replaces traditional players or poses considerable threat to them, mostly because purchasing gold jewellery is looked at as an emotional and sometimes even auspicious decision. Most purchases made online are for small ticket items, largely for the purpose of gifting. Having said that, this Diwali we have launched our online presence also.
How much revenue is generated during this period?
This season has witnessed more weddings , as compared to last year and that should trigger demand momentum for wedding jewellery, which makes up for more than 40-50 per cent of demand.
What are your expansion plans?
This fiscal, our plan was to open 20 showrooms (15 in India and 5 in the Middle East) with a total investment of Rs. 900 crore. Out of these, 11 in new markets, 3 in Rajasthan (launched in April), 3 in Kolkata (launched in May) and 5 in Uttar Pradesh and Madhya Pradesh put together.
Subway, the global leader in freshly made, customizable sandwiches, has achieved a significant milestone in India by opening 100 new stores in 2024. This expansion underscores the brand’s rapid growth trajectory in one of its fastest-growing international markets. With a renewed focus on modernization, localization, and customer-centric innovations, the brand is strengthening its position in India’s highly competitive Quick Service Restaurant (QSR) industry.
India’s dynamic and evolving food industry has presented a lucrative opportunity for Subway to expand its footprint. With the opening of its 100th store in Lokhandwala, Mumbai, Subway now boasts a formidable presence of over 900 stores in more than 160 cities across India.
“Reaching this milestone of 100 new stores in a year is a testament to our customers’ trust in the Subway brand. This marks a significant chapter in Subway India’s growth journey, reflecting our unwavering commitment to delivering fresh, high-quality, and made-to-order sandwiches to our discerning customers,” said Tarun Bhasin, CEO of Culinary Brands, the exclusive master franchisee for Subway in India, Bangladesh, Sri Lanka, and other countries.
The brand’s aggressive expansion in 2024 is driven by the increasing consumer demand for freshly made, healthy, and convenient food options. As lifestyles change and urbanization accelerates, Subway is strategically positioning itself as a preferred choice among India’s young and working population.
The remarkable success of Subway’s expansion in India can be attributed to multiple key strategies:
While Tier I cities remain key markets, Subway is aggressively expanding into smaller cities to tap into their growing disposable income and rising demand for global QSR brands. Establishing outlets in high-footfall locations such as malls, airports, and highways ensures greater brand visibility and accessibility.
“At Subway, we recognize that every market has unique preferences and challenges. That’s why our menu innovation team continuously researches and adapts offerings to suit regional tastes while maintaining our global standards,” Bhasin explained.
The brand has also introduced new product lines to cater to India’s evolving taste preferences. Recent additions include the Hot & Cheesy Signature Subs and Breakfast Specials.
“Consumers love our Hot and Cheesy Signature Subs. They are the perfect indulgence during winters, offering 1.5x filling, extra cheese, and served piping hot. Options include Cheesy Paneer Tikka, Mexican, American Barbecue, Chicken Tikka, and Lamb Pepperoni,” said Bhasin.
Subway’s Breakfast Specials are another hit, offering fresh, made-to-order sandwiches that cater to professionals and early risers. “It’s a perfect fit for morning meals, and customers can walk in or order online in metros and mini-metros to relish these sandwiches, best paired with hot coffee,” he added.
Subway is harnessing technology to enhance customer experience, streamline operations, and support its rapid expansion. Key tech initiatives include:
“Technology has been an anchor for multiple departments at Subway. Various specialized tech tools are leveraged to support retail expansion and drive decision-making in the supply chain, quality, and operations,” Bhasin noted.
Looking forward, Subway has set an ambitious goal of becoming India’s largest QSR chain over the next decade. This vision is built on key pillars:
“We recognize that achieving our goal requires strategic planning and agility. However, our unwavering commitment to fresh, high-quality food and a robust expansion plan will drive Subway’s growth and success in India,” Bhasin concluded.
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