Licensing brings in benefits for retail

Delivering cutting-edge innovation and strategic leadership to the licensing industry, Michelle Minieri , President, Bradford Licensing is also an active LIMA member. In a candid conversation, Michelle enlightens on the brand licensing opportunities in In
Michelle Minieri

Delivering cutting-edge innovation and strategic leadership to the licensing industry, Michelle Minieri , President, Bradford Licensing is also an active LIMA member. In a candid conversation, Michelle enlightens on the brand licensing opportunities in India… 
 
Aparna Sharon Isa Dass (ASID): What are the services you provide at Bradford Licensing?
Michelle Minieri (MM):
We at Bradford offer a five star approach to our licensing services which is done in five steps:  

Firstly we create a strategic plan for our partners and then we thoroughly screen and recruit our partners before associating with them. After recruiting the partners we assist them in developing quality products and implement successful program. We also provide our partners with rigorous licensing program management and at last provide them a summary of program's results. 

ASID: Which all brand names do you associate with at Bradford Licensing? 
MM:
We associate with brands like Pepsi, 7UP, Mountain Dew, Marilyn by Sam Shaw and Shaw Family Archives, PEZ Candy, Happy House, Aspen, City of Beverly Hills, Love Beverly Hills XX, The Wannabes, Denise Richards and Sherlock Holmes.  

ASID: What makes Bradford your ideal agency?
MM:
Bradford is an agency that caters to all our clients on a personal level. We keep our clients to a minimum to ensure the best customer service and attention to each and every program. Bradford has an excellent reputation for the past 23 years and has most recently been named as one of the Top License Agencies by License Magazine.  

ASID: Do you feel every retailer should venture into brand licensing?
MM:
No, not every retailer should get into brand licensing. The retailer or licensee needs to have advanced manufacturing capabilities and a thorough knowledge of the market. Licensing is an excellent industry but you need to be up to date on all points before moving into this area.  

ASID: What is the scope of brand licensing for retailers in India? 
MM:
Brand licensing in India seems to be focused on characters and mainstream brands at the moment, but it is growing fast and we hope to become a larger part in its rapid development.  

ASID: Do you have plans to enter the Indian retail market?
MM:
Yes, Bradford is currently working with License India to enter the Indian market. We feel confident that our brands will enter the market with strong licensing agreements in the next year.
 

Michelle Minieri , President, Bradford Licensing
 
 
 
 
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