Processed 1.5 lakh orders

Saurabh Kochhar, Founder, printvenue.com has witnessed aggressive growth since the launch of his company barely a year ago. In a candid conversation, Kochhar shared his insights on the factors that have driven their growth online.

The fashion and lifestyle e-retailing are witnessing rapid growth. Kindly highlight the niche you have created via your offerings like online printing services?

The response from the lifestyle segment including fashion has been encouraging and we get more than a million ‘hits’ on our site each month.

The order flow has been beyond our expectations, and within one year of launch of our services, we had to expand our printing facilities. And, in a bid to ensure privacy of customer data, we also have in-built security features on our web site, along with our data centre .

Which segments of this market are witnessing the maximum growth?

We have seen strong demand for personalised product both for individuals and corporate, including visiting cards, letter heads, brochures and gifts, amongst others. In addition, we also plan to introduce customised products for children, shortly.

Kindly throw light on your corporate milestones, revenues and growth plans?

We have achieved several operational goals including processing more than one and half orders since our inception, along with 225 customised products like phone case.

Kindly highlight the growth potential of the broader e-commerce segment in the country?

E-commerce has helped to lower costs for consumers, along with convenience. And, this sector with revenues of $ 14 billion is poised for rapid over the next few years.