The future for bespoke industry has a lot of potential: Sandeep Gonsalves
The future for bespoke industry has a lot of potential: Sandeep Gonsalves

Bespoke Segment Shunning the mass-produced, ready-to-wear options available commercially, bespoke clothing brands have, in the last few years, evolved to reclaim their rightful place in the market. While bespoke clothing dates back to the advent of clothing and tailoring decades ago, it had only gone out of vogue for a very brief period of time. The bespoke suit, with its exquisite detail and luxurious fabrics, has come with a bang and is here to stay. SS Homme is one such brand tapping this evolving brand and is offering the best fitted suits to its fashion conscious customers. We talk to Sandeep Gonsalves, Co- Founder , SS Homme, about this segment and its future.

How has bespoke clothing evolved over the years?
There has been a boom in the number of bespoke brands in India as more and more gentlemen become aware about the perks of bespoke garments. The prospect of complete customization for varied body type is something every person is interested in. The fits, the cuts and the silhouettes have definitely evolved over the years. With the advent of technology, there has been a vertical integration of manufacturing and design. SS Homme plans on automating many processes in the bespoke section, considering all patterns are handcrafted, though this will be implemented on client orders only after various stages of trial and error to give clients the epitome of bespoke garments. 

Why tailoring hasn’t really become a national phenomenon yet?
Tailoring is significant and it guarantees a fit that ready- to- wear garments cannot give the client, a fact not many clients are aware of. Most clients believe a generic suit size is something they could work with and assume a bit of discomfort is a given. This lack of awareness combined with dearth in communication regarding bespoke is the reason behind the less popularity of bespoke segment.

What salient feature of your bespoke clothing makes you any different from other bespoke brands in the market?
SS Homme designers hand pick fabrics from the finest mills in Biella. We have tie- ups with prominent fabric houses such as Dormeuil, Huddersfield, Holland & Sherry and Scabal. We have an extensive variety of high quality English and Italian fabrics by Zegna, Loro Piana, Vitale Barberis Canonico, etc. For shirtings, we have 100 percent cotton by Soktas, Vaugh & Pickett, Grandi & Rubinelli and Dormeuil. We also have pure linens by Solbiati amongst others. All SS Homme garments are finished with a 1/4th inch burgundy piping. We use horse hair on the chest piece as well as lapels. For closures, we use the finest zips sourced directly from Japan.

What factors have contributed to consumers’ inclination towards bespoke clothing?
Bespoke suits are completely customized. Utmost attention is given to even the tiniest of details. It gives the consumer the best fit for his body type without compromising on the comfort factor, unlike ready-to-wear suits.

How has the category penetrated the tier –II and –III regions?
While most MTM and bespoke boutiques are limited to metropolitan cities, believing that that there is not much market in smaller cities is a misconception. There is much potential in the smaller cities. SS Homme has a lot of customers travelling from various smaller cities due to lack of good brands in their hometown.

What are the occasions for which people opt for bespoke clothing?
People’s preferences vary as per their needs. Our core target group involves businessmen and industrialists who opt for a crisp business suit. During the season time, we also have a plethora of grooms and groomsmen for Indian wear as well as western wear.

What does the future behold for bespoke clothing industry?
As more and more clients are becoming aware of the need for a well-fitted garment, the bespoke industry is becoming more known. Be it Indian wear like sherwanis, bandhgalas and bandis, or western styles like tuxedos, suits, dinner jacket, every gentleman looks forward to a trendy garment with the added comfort factor. The future for bespoke industry has a lot of potential.


Stay on top – Get the daily news from Indian Retailer in your inbox
How Dockers is Bringing Californian Cool to Indian Fashionistas
How Dockers is Bringing Californian Cool to Indian Fashionistas

In a bold move set to redefine the landscape of Indian fashion, ace turtle, India's foremost technology-native retail company, has announced the arrival of the globally renowned lifestyle apparel brand, Dockers, to the Indian market. The much-anticipated launch comes with the unveiling of the first retail store in Delhi, marking a significant milestone in the brand's expansion journey.

Berry Singh, COO of ace turtle, highlighted the brand's journey, emphasizing their core mission to bridge the gap between online and offline retail experiences. Singh revealed, "We started about 10 years back, and the idea was to bring a technology product that could bridge the gap between online and offline." This innovative approach garnered success, propelling ace turtle to market leadership during the challenging times of the COVID-19 pandemic.

A Blend of Comfort and Style

Dockers, renowned for its timeless khakis and relaxed Californian vibe, is set to revolutionize the Indian fashion scene. Singh remarked, "Dockers brings the whole Californian culture, which is about being very relaxed." The brand's offerings prioritize comfort without compromising on style, catering to the needs of today's discerning consumers.

Targeting the Millennial Market

Dockers's entry into India is strategically tailored to resonate with the preferences of the Indian consumer, particularly the millennial demographic. Singh explained, "We are looking at anywhere between 22 to 35 years. The millennial customer today is looking to trade up, is looking to elevate himself." By offering premium yet accessible products, Dockers aims to capture this burgeoning market segment.

Natalie MacLennan, CEO of Dockers, highlighted the brand's commitment to meeting evolving consumer trends. "The Indian market presents a tremendous opportunity for us to connect with a new generation of consumers," she stated. This emphasis on quality, comfort, and style aligns with the growing trend of premiumization observed across various consumer segments in India.

Investment in Excellence

Discussing investments in the brand, Singh emphasized three key areas: brand establishment, product innovation, and demand generation. He elaborated, "A lot of these products are very responsibly made, there's a lot of technology, there's a lot of innovation." This commitment to quality and innovation underscores Dockers' dedication to providing superior products to its consumers.

Seamless Integration and Expansion Plans

A key aspect of Dockers' entry into the Indian market is their seamless integration of omnichannel strategies. Singh elucidated, "Our model itself is very asset light model, as the consumer of today buys a brand, not a channel." This omnichannel approach ensures a seamless shopping experience, whether online or offline, reflecting the modern consumer's preferences and behaviors.

Singh outlined ambitious expansion plans for Dockers in the Indian market. "In the first year, we are opening about five stores across tier one and Metro Cities," he disclosed. This strategic expansion will be complemented by a robust online presence, with the Dockers website set to go live soon, offering convenient access to consumers nationwide.

Embracing the Future

As Dockers sets sail in the Indian market, the launch of its dedicated e-commerce website heralds a new era of convenience for Indian shoppers. With easy navigation, secure payment options, and seamless delivery, consumers across India can now access Dockers's full range of offerings at their fingertips.

With its blend of timeless style, superior comfort, and innovative approach to retail, Dockers's arrival in India marks a significant moment in the country's fashion landscape. As ace turtle spearheads the brand's expansion, Dockers is poised to become a household name, offering Indian consumers an unparalleled blend of Californian cool and Indian sensibilities. As Berry Singh aptly puts it, "If you give a great product to the Indian consumer, he's ready to pay premium, as long as he finds value in it." And with Dockers, value, comfort, and style converge, ushering in a new era of fashion-forward living in India.

Next Story
How Bombae's Revolutionary Solutions at Bombay Shaving Company Are Transforming Female Grooming
How Bombae's Revolutionary Solutions at Bombay Shaving Company Are Transforming Female Grooming

Bombae is a trailblazing brand that has redefined the landscape of female grooming. As an integral part of the esteemed Bombay Shaving Company, Bombae emerged from a collective desire to address the unmet needs of women in the grooming industry. Led by Siddha Jain, Chief Business Officer of Bombae, the brand's journey is a testament to resilience, ingenuity, and a steadfast commitment to revolutionize the way women approach hair removal.

From Adversity to Innovation

"It all started when a group of intentful women at Bombay Shaving Company couldn’t go to salons during COVID and decided to take the matter into their own hands," Siddha Jain recounts. "We are a grooming company, we need to make products for women," she asserts. And thus, Bombae was born out of a necessity to cater to the needs of women who were grappling with the limitations imposed by the pandemic.

The inception of Bombae marked the beginning of a transformative journey aimed at reimagining hair removal for all individuals who identify as women. "Through the love we received on our limited range, we knew there was only one direction to go," Jain reflects. "Our goal is very clear – to reimagine hair removal for all individuals who identify as women."

Identifying Gaps and Challenges

As Bombae embarked on its mission to revolutionize female grooming, the team identified key gaps and challenges prevalent in the market. "We were astounded by the painstaking efforts women go through for hair removal, and our personal experiences made us reflect on how we had normalized our daily struggles," Siddha shares.

The brand's commitment to addressing these challenges led to the development of innovative product offerings tailored to the unique needs of modern women. From facial hair to body hair, Bombae's portfolio encompasses a comprehensive range of solutions designed to deliver unparalleled efficacy and convenience.

"Our approach towards curating the portfolio is providing elevated DIY offerings that solve real consumer needs and have longevity in her eyes," Jain explains. "We keep a close ear to all emerging trends and test them against these criteria, while also do a forward-back exercise of creating game-changing solutions."

Innovating for the Modern Woman

One of the hallmarks of Bombae is its relentless pursuit of innovation. Siddha Jain elaborates on the brand's unique approach to product development, stating, "Our portfolio is curated to provide elevated DIY offerings that solve real consumer needs and have longevity in her eyes." From facial hair to body hair, Bombae offers a comprehensive range of products designed to cater to the diverse needs of modern women.

"Our biodegradable face razors made with 80 percent wheat straw are one of our bestsellers," Siddha Jain reveals, highlighting the brand's commitment to sustainability. By incorporating eco-conscious practices into product development and packaging, Bombae not only reduces its environmental footprint but also resonates with consumers who prioritize sustainability.

Penetrating the Market

With a focus on market expansion, Bombae strategically targets key regions, including the bustling metropolis of Bombay. Jain explains, "West is a focus market due to its increasing adoption of DIY razors and the rise in women’s disposable income." The brand's threefold strategy—educating consumers, building brand equity, and conveying product superiority—positions Bombae for success in a competitive landscape.

Harnessing Digital Technology

In the digital age, technology plays a pivotal role in shaping consumer engagement strategies. Siddha Jain emphasizes the importance of technology and social commerce in Bombae's growth trajectory. "It has helped us reach a larger consumer base through innovative media interventions," she states. From social media marketing to influencer collaborations, Bombae leverages digital platforms to connect with its audience and drive brand awareness.

At the heart of Bombae's ethos lies a commitment to challenging societal norms surrounding body hair removal and maintenance. Siddha Jain elucidates, "Our aesthetic is an extension of our identity, so we keep it 100 percent real." Through bold campaigns and honest messaging, Bombae aims to empower women to embrace their natural selves unabashedly.

The Future of Bombae

As Bombae continues to disrupt the grooming industry, Siddha Jain shares her vision for the brand's future. "Our ambition is simple: We aspire for Bombae to be synonymous with hair removal," she declares. With a focus on innovation, authenticity, and inclusivity, Bombae aims to carve out a unique space in the market, setting new standards for the industry.

In conclusion, Bombae's journey exemplifies the power of innovation, purpose-driven branding, and a steadfast commitment to empowering women. As the brand continues to grow and evolve, it serves as a beacon of inspiration for those who dare to challenge conventions and redefine the status quo.

Next Story
‘Year of Growth and Expansion for Nature’s Basket’
‘Year of Growth and Expansion for Nature’s Basket’

Nature's Basket, a leading multi-format retailer under the RP Sanjiv Goenka Group, has inaugurated its third Nature's Basket Artisan Pantry store, solidifying its position as a premium grocery destination in Mumbai. The premium grocery retailer has outlined ambitious plans to introduce 3-4 additional Nature’s Basket Artisan Pantry outlets and 5 new Nature's Basket stores across various cities. This expansion initiative underscores Nature's Basket's commitment to elevating the gourmet and luxury grocery shopping experience for its growing consumer base.

The RPSG Group acquired Nature's Basket from Godrej Industries for Rs 300 crore in 2019, and since then, the brand has flourished, boasting over 35 stores across several major metropolitan areas in India. Adding to its portfolio, Spencer's Retail introduced its inaugural luxury grocery outlet at Phoenix Palladium Mall in Worli, followed by another upscale establishment near Juhu Garden in Santacruz, both situated in Mumbai.

In an exclusive conversation with, Shashwat Goenka, Chairman, Spencer's Retail and Nature's Basket, explained about the decision on choosing the location for the store, "We deliberated between two potential locations, with one being in Worli and the other catering to consumers in and around Bandra-BKC. Additionally, our chosen venue hosts a diverse array of brands that draw in a steady stream of shoppers. Moreover, the proximity to Michelin Star hotels on the upper floors ensures our target consumers frequent the area."

Offering insights into the Artisan Pantry experience, Goenka elaborated, "From the live cooking gourmet studio, The Chef's Table, to The Good Food Cafe and the Boulangerie bakery, our store features over 10,000 distinct products where culinary enthusiasts can witness the magic of gastronomy come to life."

"The core philosophy behind Nature's Basket is to provide premium gourmet groceries, while the artisan pantry concept takes luxury grocery shopping to new heights. We aim to curate diverse experiences inspired by global concepts, with formats such as our Swiss-inspired chocolate section and Middle Eastern-inspired honey selection. Our goal is to deliver a truly unique shopping encounter," Goenka added.

Appointed Chairman on May 23, 2023, Goenka reflected on the brand's journey, stating, "For Nature's Basket, 2023 was focused on refining our cost structure, experimenting with new formats, and ensuring operational efficiency. Looking ahead, 2024 will mark a year of expansion, with plans to open 5 regular Nature's Basket stores and 3-4 Artisan Pantry outlets in existing markets, alongside venturing into new cities."

"Anticipating a positive response from consumers, Nature's Basket holds a firm position as a trusted brand synonymous with premium quality and luxury. With Artisan Pantry, we aim to redefine grocery shopping by offering immersive and opulent formats," he emphasized.

Featuring an extensive wine cellar housing both domestic and international labels, along with artisanal cheeses sourced globally, Nature's Basket promises to captivate connoisseurs and newcomers alike. Additionally, the farmer's market section showcases the freshness of local and global produce, fostering a direct connection between customers and their food sources.

Next Story
Also Worth Reading