We are looking for strategic partners as investors:Amarendra Vummidi
We are looking for strategic partners as investors:Amarendra Vummidi

Zaamordiamonds.com sells diamonds, platinum and solitaires. The brand is from the house of VBJ since 1900, a heritage brand synonym with superior quality. They started online retail to serve across the globe exclusively for the quality and design conscious customers.

Who is your target consumer and what consumer area/sensitivities does your brand stand for? What are the price points your brand ranges in?

All diamond lovers are our target customers. Only the difference is few are online and the rest are still not. Right now majority of the customers are in the age group of 23-40 and from Tier I, II& III cities.

We have diamond jewellery starting from Rs.3500 to Rs.10L and the sweet spot is Rs.15k-25k.

There exist many players in this segment, what’s your strategy to beat the existing competition?

Design and delivery are our prime strength and 30 per cent of our team size comprises of designers. We have anability to introduce 500 new designs every month. All our designs are exclusive and 100 per cent in-house developed. We have state of the art of manufacturing facility in Chennai and Mumbai which helps us to deliver most of our orders within 7 days.

Secondly, our strength is solitaires. We have “India’s largest virtual Solitaire Collection” houses more than 3 Lakh solitaires worth 1.2billion INR.

Keeping in mind the growing customer preferences, what’s your Omni-channel strategy? Do you sell through own ecommerce or through marketplaces and which ones?

We are building our own in-house systems to bring synergy between offline and online business. VBJ has customers for traditions and across the globe wherever Indians live.

What’s the technology that is being used to make store operations efficient and who are your tech partners in the same?

Our co-founder is a tech wizard and he runs two successful tech businesses. We have the best developers and coders in-house to feed our needs. We are using exclusively designed software to handle our operations.

How do you manage your supply chain and logistics effectively?

Logistics of precious jewellery is the most challenging part of the business. We work with major courier partners who do secure and insured shipping. We follow organized method to manage our supply chain and logistics, which is handled by the highly efficient team with the help of exclusively, designed software. 

What are your expansion plans?

Since it’s an e-commerce business, there is no geo restriction. In the last 15 month of operations, we have shipped to 24 states and 150 plus cities. We are looking for strategic partners as investors.

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