Gunjan Piplani (GP): What kind of technology do u think n what kind of elements do u think requires for a huge size store?
Sandeep Dhar (SD): Overall IT dependency for last retailer, procurement, storage movement of good source of supply chain, managing inventory in the shop, dealing the customer, replenishing the shop through supply chain with the right quantity.
Some of propert design prospective what need to be done. We are involve in the entire life cycle of workshop probably start with the site collection team identify the potential site.
And creating the feasibility report for site. It has various elements.
What it will cost to build a shop or mall on that type, driven by things like the site condition, if it is an existing structure what it will be cost to demolish that if a new structure has to be build etc. There is one analytical function which determines how much of revenue we can generate from that shop as well n that is driven by the kind of residential localities around that side n demographic site substrate etc. That is the first stage getting involve with the helping Tesco feasibility report. At this stage before we are doing it remotely you will not rely upon things like google map, your ability to render drawings of that site, to visualise whats the store look like and others.
We do the entire design for the store, n we have a last team of architecture, civil and so they would use tools like JD, micro station. There are whole host of softwares which we use and for Tesco we maintain a standard. We don’t start designing every store from scratch because if you do that u wouldn’t be learning from your past adequately.
We generally have design principle which tells us what are the preference customers experience. We maintain those standards, depending upon the category of shop, size , so for each size we maintain what the standard should be. That design obiviously is done by the contractor on the ground holes. We would be able Ones the shop is opened running we then get involve in the 3rd maintainence of shop, we will track how the equipment is performing, we will monitor every function of that shop and make sure that the shop is consuming energy in a correct fashion so a healthy use of lot of more monitoring tools, and again some analytical software for analyzing, right from acquiring, budgeting and on going maintenance we do that out of here at legacy.
GP: At one point of time how many property you are working or you working on a single property at one go?
SD: There are multiple property we are working on a daily point of time, there are two types of work that could be doing, it could be designing a store right from scratch, or it could be modify an exixting store based upon customer experience prospertive. Maintaining prospertive we are working on the entire state forms to store, we are working on basis because we are monitoring here energy consumption and performance. Equipment in that store, equipment like , refrigetor, air conditioner etc.
GP: If we talk about standardisation are all the store same, or you change the store design from region to region?
SD: Standard In terms of design principles what will happen is when design principles shop which is 5000 sq ft shop were. What you would modify from location to location is depending upon th type of people living in the vesality, the demographics of the people living in the vesality you may alter the range in the shop, our demographics says that there is a reasonable percentage of people living in Indian origin on that place. So in England you have a higher percentage of Indian, what you have to do is larger percentage of those product in the shop which Indians typically consume.
GP: If we talk about the why is HSC been selected as the global hub in terms of design, where in the places you work on or the sites you work on are very different from what we have right now, what the Indian market style would be?
SD: Capability of the work force here in india, we have shown that our architure civil engineer in india. Sitting in india can do work better on that cost, and what it would cost of and suitability to it in country and just by standardization work by and consolidating work place is serve to standardize. You have different team ndifferent part of tessco all working on design then obiviously enforcing standards is different, so then consoladiing in one place that standardization is easier to track.
GP: Which project are you working right now and which property are you working on right now?
SD: In terms of function we are working on entire States, it should be 3000 shops across and other four countries including UK. Any new location which is coming up in UK right now would be design by US sitting over here.
GP: How many employees are there I tessco company HSC?
SD: There are about around in total across all function 6500 employees in HSC, 500 peoples including designers and engineers.
GP: How challenging is to work on a store design which is huge? How do you insure the standardization being implemented in a right manner?
SD: There was a lot knowledge strongly setting in about peoples head and not really documented as a process doing the initial stage. when I started doing work about 6 yrs back, spend a lot of time to capture that process. Now that we have documents and process in a place it is much easier because now we have to follow that and by following those principles and those process, you will design a store which would be conveince for a customer.
GP: What would you think would be future technology in terms of retail/ in terms of designing in any changes that you are implementing now with the changing in times?
SD: We are experimenting a lot with 3 dimensional, now so far lot of our designing are In 2 dimension and now we are moving to 3 dimension that’s a first big shift, the second big shift is integrating various activities, so in the past the team is developing the design at the acquisition state, developed design which would not integrate when the actual production is being targeted, which would not integrate with others activities, which we are working on and call visiting information moving system,which would given integrated now offer property. That its quite revolutionary nature.
GP: So you use google maps and drawings, how accurate it becomes for you when you working on these lines?
SD: For google map is one of the first input, what it allow me to do is it gives a visual averlay, we don’t exclusively rely upon any external source of data.
GP: If we talk about the competition brands including wallmart or target, how do you see that tessco had a upperhand, when you talk about best practices?
SD: I feel that the sector that we have here and the capability we have here, is unlike what probably any other retailer have.