In spite of the fact that there is a partial lockdown in the country and the sentiments of the people are hurt, some of the stores of Da Milano are still operational.
Highlighting the impact of the pandemic, Shivani Malik, Director of Da Milano says, “The retail industry as a whole is affected right now, so we are trying our level best to get an output like before but it will take some time to get back to where things were before Covid-19.”
“We are thinking of different ways of meeting our customer’s expectations and needs. We are understanding the market scenario and trying to meet our current market requirements and we are going to launch a work-from-home collection and a Da Milano Home collection as it is very likely of people spending more time at home,” she further adds.
Digital: The Way Ahead
The brand keeps on changing its retail strategy from time to time trying to meet its customer’s needs and latest trends but as of now instead of focusing on any new strategies, it is trying to initiate some CSR activities to lift the morals of everyone around.
“We are planning to increase our focus on digital as much as we focus on offline retail because of the boom of the sector. A lot of research is ongoing to understand the maximum capabilities of the digital world,” she says.
In the last few years, digital is booming and that is what attracted Sahil Malik to enter the digital world which as a result gave the brand boost in online sales.
“Also in these difficult times, digital is helping us to maintain our customers through online campaigns,” she adds.
Da Milano as a company aims at expanding across all international main cities in order to make a mark in the global market as well as in the digital world.
“We are trying to focus on both offline retail and digital equally,” she concludes.