Online retailers will have to proactively conceptualize and execute a digital strategy focussed towards mobile users by providing them with a seamless experience which is platform agnostic, says Samarjeet Singh, CEO, Iksula during an exclusive interaction with Retailer Media…
Tell us about your brand, and how do you contribute to retail industry?
Iksula Solutions Group is a consulting and solutions firm exclusive to eRetail
Founded in 2007, Iksula is one of the leading eRetail services companies working with the largest retailers & brands globally.With a team size of 650+ people, ISG helps brands and retailers realize superior economic performance by transforming their supply chain and retail operations for the digital era.
The DNA of our company is internet retail or E-commerce and we work exclusively in this domain. We work with our clients as partners and guide them through the entire process of running and online business. Our deep domain expertise and consultative approach have been responsible for scaling our client's businesses over time and we take great pride in helping them achieve their goals- which is our primary objective
Tell us about your revenue model?
Our business runs on a service-based revenue model which is linked to the number of clients, projects and resources. Our endeavour is to increase our revenue per resource by 25 per cent in next two years by offering higher value-adding services for our clients.
What according to you is the future of online retail?
The future of online retail is mobile- the e-commerce market in India is expected to quadruple over the next 5 years, with proliferation of smartphones from 120 million in 2014 to 600 million in the next 5 years. Online retailers will have to proactively conceptualize and execute a digital strategy focussed towards mobile users by providing them with a seamless experience which is platform agnostic. The Government’s ambitious ‘Digital India’ project that aims to offer a one-stop shop for Government services will further bolster the sector by introducing internet and broadband to remote corners of the country and increase trade
What technological innovations do you plan to provide your clients?
We are focused on developing a comprehensive omnichannel offering which interacts with customers along the entire purchase pathway- which ensures that the customers do not distinguish between online and physical channels while shopping, but expect a seamless experience. Our technology solutions are designed to integrate all digital and physical customer touchpoints onto a single platform – including online, mobile, point-of-sale, call center, social media and print. We create contextual, personalized and relevant customer experiences that boost loyalty and increase sales.