Fashion Styling Bridging the Gap Between Online and Offline!
In an exclusive conversation with Ishita Khosla, CEO, Confidress sheds light on the growth strategy of the brand.BY Shipra Srivastava | April 27, 2018 | comments ( 0 ) |
Kindly tell us about CONFIDRESS. How did the brand get conceptualized? Also, how do you see the future of online fashion retail in India?
Confidress is a one-stop shopping destination offering personal styling services for both women and men from a selected range of designer and fashion forward apparels, accessories and much more.The concept clicked when I was working on my thesis about the e-commerce market in India at the Pepperdine University in Malibu. I realized the lack of usability of sites operating on the multi-brand model along with the need of personal styling. I saw my friends struggle to decide what would suit their body type or how two things would complement each other. While suggesting them the solutions, I knew the audience out-there is also a little confused and can use such services to gain more confidence through their dressing. So, I infused both the concepts to come up with a unique platform we all now know as Confidress which has been derived from Confident Dressing!
The online fashion retail in India is blooming, and there is a constant requirement of something better and the audience is intelligent and fully aware of the options available out there. And we are here to bring a change to the usual shopping experience!
These days fashion retailers such as Stylecraker is really changing the way traditional fashion e-commerce used to operate as they are just not retailing but also offering styling assistance. Is CONFIDRESS is an extension to such concept? Do you think online fashion is moving towards curated fashion where personalized experience is prime?
Not only Style Cracker but a few other companies are working to bridge the same gap in the marketplace but their approaches differ. We at Confidress have adapted the concept to suit the Indian Market, understanding the strengths and weaknesses that are unique as per our TG. In Today’s date one doesn’t have the time to browse through the ocean of brands and portals out there and then to expect it to fulfill personalized requirements is a leap of faith.
Other players charge styling fees, give surprise boxes, wherein the customer doesn’t know what they are getting and the anticipation of the contents and delivery time becomes an inconvenience.
On the contrary, we provide styling services to all for free. Then send especially digitally curated looks with style notes from our stylists to the customer to choose from, which if they like can then further purchase from our website. The benefit of sending the looks digitally is that our customers are constantly on the move and with our styles being available to them anytime anywhere, they are hassle free!
The chosen outfits are packed beautifully in our exquisite Confidress Boxes and sent to the customers. There is no hidden fee – just the charges of the outfit chosen.
Tell us about your product and services? Also what is the size of your consumer base?
We offer a wide range of products ranging from tops, dresses, jumpsuits, bottoms, ethnic, casual, office wear to accessories to handbags for men and women both and a couture range with high-end designer brands like Masaba Gupta, Twinkle Hanspal, Tanieya Kanuja, Nitya Bajaj etc. We offer personalized styling services that is, we suggest- what to wear, when to wear, how to wear according to one’s body type, occasion and budget for free. We are currently servicing PAN India and plan to go International very soon.
Do you have any plans to open your offline stores in the time to come? Also mention your reach (number of pin codes and cities)?
Currently, we are not looking at any brick and mortar retail stores but we are constantly coming up with new and interesting pop-ups, events and exhibitions to touch base with our audience and interact with them personally. As mentioned we service PAN India.
Who do you see as your competition within the same space?
I believe that one is self’s biggest competitor. Our concept is unique and there’s no one brand which embodies all these services together for their audience like us. We are a one stop shop solution, offering a variety of services to our audience.We pride ourselves on the innovative designs and high quality standards we maintain within our team and in the brands we get on board through scrutiny. It’s just been six months since our launch and we are seeing good attraction, hope to grow further and achieve new heights.
Is CONFIDRESS bootstrape model or have raised some sort of funds already?
Confidress is a self-funded company.
At last, kindly highlight your growth plans?
Our growth plan is just not limited to our audience or the brands that we have on board, it is multi-faceted. First of all, we want to increase the interaction with our customers through more interactive pop-ups and events. Further, since we already have a fair customer base and have insights into the customer behavior and preferences, we would like to start our own Labelto service the customers better along with other top Brands. Thirdly, we aspire to have remarkable brands on board with us, whose collection would be on-point in terms of style, design and quality, thus giving our audience the best of the brands under one entity. And finally, for our customers, we want to reach out to each and every individual out there to help style them so that they dress confidently with Confidress’s free styling services.
24 Nov 2015, Hotel Pullman, Aerocity, New Delhi.
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