PrettyPleaseMe is all about aesthetically and creatively organizing accessories in an ingenious style, says Sakshi Monga, Founder, Pretty Please Me during an exclusive interaction with Retailer media.
Tell us about the inception of your brand?
It had come from my personal experience. As a child I had a penchant for all sorts of accessories like bags, jewellery and make-up. As I grew old I noticed that there was no designated space to keep the accessories arranged and safe. Similarly, my friends and cousins were also struggling to manage their precious accessories. I thought that we spend a lot in buying products but nothing in really preserving those carefully. Hence, the idea was germinated and I started working towards creating organizers for various products like bag, bangle, jewellery, plants, lipstick, make-up, files etc.
I was very sure of the kind of products that I wanted to introduce in the market. Having that self belief helped me to chart out my plans in launching PPM. Initially, as with all individual ventures it was a challenge, but it was only difficult from a point of acceptability.
Today I see a lot of brands picking up on the same concept. In some way,it feels good to know that the initial idea of organizing was introduced by PPM.
How have you positioned your brand so far?
The brand has been positioned as one stop solution store for all your organizing needs with quick and colourful products to all the omph element to your room.
Who according to you are your target audience?
Age group- 15 - 55 , Sec- B+,A, A+, Modern Lifestyle/HNI’s/Indian Diaspora. Everyone who houses accessories and wants to organize those. We have products related to kitchen, garden, office, accessories etc.
What according to you is the usp of your store?
Pretty Please me is a vibrant boutique housing products which can help you to organize beautifully. I am very careful in choosing the colours of my products as I want them to ooze positivity. The compact boutique houses all the required products necessary for organizing kitchen, accessories, desk and bathroom.
Who do you think are your competitors in this segment?
There are no direct competitors in this segment as of now. Our focus is on organising and no other brand/ outlet exclusively offers so much variety for the same. However, some multi brand outlets do have some products related to organising but not an entire basket.
What are your price points?
Our pricing is very reasonable, most of our products are below the price range of 1500. Some of the products are prices above 2500.
As a startup where do you see yourself five years down the line?
Growing and getting stronger! We see our self catering to possibly all organising need, be in for men, women or kids. As we are growing, we are realizing that there is a need gap that needs to be filled. We get new organising demand almost every day and our aim is to gradually cover all segments .
Do you have plans to venture online?
We already are online , but not all the products are available as of now. But, in coming months our entire range would be available as well.
What are your expansion plans?
We will be opening stores in prominent locations in the times to come. Also, right now we haven't gone all out in terms of tying up with online portals and selling through our own website with all the products. That would be in full swing . We are also working towards more product development as per the need of our customers.
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