How local designers are changing fashion scene of India ?

With a repertoire of current and traditional styles, blended Indo-Western collections and uniquely customized creations, Deepthi Ganesh Label contemporary fashion based out of Hyderabad. This fashion label is on mission to create the most exclusive and appealing designs in contemporary fashion clothing ensuring absolute focus on quality, creativity, cost and time, using the best of resources such as skill, creativity, supporting infrastructure and globally respected best business practices.

In an exclusive conversation designer Deepthi Ganesh sheds light on the journey of the brand so far.

Tell us about your fashion label  Deepthi Ganesh? How did the brand started and journey so far?

It started in 2015 with childhood passion and interest in fashion designing. So far, I have  explored various cultures to understand their fashion which was a great learning experience. We are specialized in pre and post wedding attires.

What is your current distribution in the Online as well as Offline space? Going forward, what are the plans to expand the distribution?

We have a physical store in Hyderabad Banjara Hills on d name ‘Deepthi Ganesh Label’ We are currently available on  various social media platforms like FB, instagram and online website etc and we would be expanding to other online fashion stores as well. We are looking to display our brand in Indian fashion stores abroad. As of now, we have been doing popup shows which has great response specially in USA

Shed light on your brand USP and consumer base.

We have catered to the most elite crowd in Hyderabad and styled many Tollywood celebrities. Understanding customers requirement n suggesting the right kind of silloute for each body type n creative designs which suits them which also matches with d current trend. Quality st best price is our USP

Do you follow trends and colour pallets?

One must understand colours. That is the first step when it comes to applying it in design. Colour theory is a complex subject involving analysis of how different hues/shades interact with one another. However I follow the basic theory to choose colours to my designs. I like vibrant colours which go with the Indian occasions

Are you boot strap or have raised any sorts of funds?

We are boot strap. However, we are associated with an orphanage in a village in Andhra Pradesh n part of our revenue goes towards it. Help the needy children n contribute towards education to children is what we do through this orphanage

Who do you see as your competition?

In today’s market there’s lot of competition but we always come up with innovative designs at affordable price which makes us most preferable

At last, kindly highlight your growth plans?

One always works towards a bigger and better future. I am no different. I plan to make the brand more visible, work with more craftsmen and spire for global presence and worldwide appreciation