The Luxury Women Resortwear brand, Turquoise and Gold Apparels Pvt Ltd, was established in 2007. Operating in single format, it covers 2-5 cities and has a national presence covering Tier 1 and Metros. Dimple Varma, MD & Creative Head, Turquoise and Gold, talks about her brand strength-making luxury clothes affordable.
What is the most innovative/creative/out of the box quality about your brand/product/services?
The prints, fabrics, silhouettes and attention to details is our primary focus. We design to make women look exotic.
What is your brand strength and what is your Unique Selling Proposition (USP)?
Our strength is our resort centric collections and our USP is to make luxury clothes affordable without compromising on quality.
How are you ahead of the competition?
Having been a manufacturer for leading designer brands across has helped us ensure a top quality product. So I would say it is the quality that keeps it ahead of the competition.
As a retailer what are your 3 key strengths?
Our prints, innovative designs and our ability to reinvent ourselves constantly are our key strengths.
Do you ask your customers for suggestions on ways to improve your operation?
We have a suggestion book in all our stores as well as we invite people to contact us on social media.
Have you looked into possible changes taking place among your target customers which could significantly affect your business?
Yes, we have a loyal clientele besides that, we keep our interaction active online on day-to-day basis, which helps us analyse the change.
Briefly describe the history of the Company.
T&G is family owned fashion house started in 2007 with primary focus to target premium & luxury brands. The company is the brainchild of the late Betty Mahindra, and Dimple Varma. T&G hold retail and T&G expenses.
Why do you think you deserve to win Indian Retailer 2015 Award?
I think the performance of the brand within a few years of its inception speaks for itself.
How do you train and educate your staff to deliver the best possible customer service?
We at T&G have in-house stylist and product trainer, so before the launch of new season, our team members are trained with names of prints, fabric, styles/silhouettes and colours in vogue. So when our team attends the clients, the same knowledge is passed on while presenting the brand. We do not encourage our team to push sales, we believe our clients need to experience the brand within oneself. Luxury is all about experience.
One tag line that describes your organisation.
Your future plans for expansion.
T&G has plans to make the brand a global player and have stores across the world.