Portronics unveils growth strategy
In an exclusive conversation with Guneet Singh,General Manager Portronics highlights the brands's growth strategy.BY Shipra Srivastava | February 21, 2017 | comments ( 0 ) |
Portronics has been a market leader in the digital-portable product market space in India. For about a decade, the company has been touching and transforming the lives of its customers, making them more productive, happy and healthy. With a PAN India presence, Portronics has been successfully delivering its products and services across the country for over 10 years.
How do you see the market of portable devices in India?
India being one of the youngest nations as well as a booming economy has a significant market for portable smart gadgets & devices. The country is increasingly becoming tech savvy and with a flood of budget smartphones and cheap data plans, the market for portable devices including power banks, Bluetooth speakers, Selfie sticks, earphones has witnessed a multifold growth.
Kindly highlight the journey of your brand to Indian market?
From day one we’ve kept undiluted focus on Innovation, Portablility and Quality of Experience for both Product and Service. This is reflected in our product portfolio which has expanded and the number of repeat customers.
What is your brand USP?
Our claim to fame is our Innovative and the best quality with great ergonomics & aesthetics .
We offer unmatched after sales support across the country.
Who do you see as your competition?
While we respect other players in the market, our competition is with our own standards and how we exceed customer expectations.
At last, kindly mention your growth plans ?
We plan to continue to grow not only in numbers, geography but also want to cater to more psychographic segments across the country. We promise to keep surprising our customers with innovation and quality.
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