So far we have raised 1.09 million USD from Kallari Capital and $500,000 from undisclosed investors: Sonam Shah,The Label Corp
In an exclusive conversation with Sonam Shah, Senior Merchandiser at The Label Corp highlights the journey of the brand so far.BY Shipra Srivastava | May 08, 2017 | comments ( 0 ) |
TheLabelLife.com put together a closely edited signature collection of inspired pieces for the home and wardrobe styled by pros with a keen sense of chic. Its savvy Style Editors Sussanne Khan, Malaika Arora Khan and Bipasha Basu ingeniously define key details andgame changing silhouettes inspired by international trends,mindful of our Indian-modern lifestyles.
Presently, how many categories you are retailing ? Which category is turning out to be the best seller? Also, share the percentage spilt of private labels and brands(national/international)?
Presently, we have 4 categories on our website - Home Decor, Clothing, Footwear and Accessories. Our clothing and footwear categories both do really well for us. Fashion categories in general as one must know perform better in the e commerce industry. We do not have a percentage split as we are only a private label brand
What are the plans to expand the category further?
We experiment quite a bit when it comes to our fashion categories. Not only do we make sure to add a few new styles on our website every week so our returning customer has new options whenever they visit, we also do 3-4 designer collaboration a year so as to excite our customer with affordable yet designer wear.
The other clothing sub category that we concentrate on and plan on expanding is swimwear as it does really well for us
How do you see different from leading market places including Flipkart and Amazon?
For starters, we are not a market place brand. Secondly, we are a celebrity curated brand; We launch very selected styles every month and make sure they are not only essentials and pieces that a women wants in her wardrobe but are also signature finds.
Have you raised any of funds or plan to? If yes, what sort of investor will be of your interest?
So far we have raised 1.09 million USD from Kallari Capital and $500,000 from undisclosed investors.
Presently, how many pin codes you are covering, what are the plans to scale up the distribution?
Presently, we distribute across India and plan to continue to do so
Any plans to foray offline retail? If yes, kindly provide the details?
No, not for now
At last, kindly mention your growth plans?
We believe that there is a huge potential in the fashion e commerce market. We want to increase our reach to our target audience and concentrate on aggressively increasing our market share. We also recently collaborated with Magnum ice cream as their fashion partner. A collection of about 60 styles across all our fashion categories which has been covered by most of the top ranked magazines and newspapers.
24 Nov 2015, Hotel Pullman, Aerocity, New Delhi.
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