Stylista, one-stop shop for all things fashion
Stylista, one-stop shop for all things fashion

Launched in November 2013, Stylista.com is a collaborative fashion platform. A player in fashion innovation, Stylista.com treats its customers to curated collaborations with leading Indian designers, apart from its very own private label. Its retail concept cuts out the middlemen and the mark-ups, creating an ecosystem of limited edition fashion at truly disruptive prices. Let’s have a chat with Avnish Chhabria, CEO, Stylista.com, and know more about the brand.

What's the USP of your website? 

We are India’s largest designer collaboration network along with being completely vertically integrated, with a factory that churns out new fashion based on global trends almost weekly. Stylista will become a one-stop shop for all things fashion for the millennial girl to take her wardrobe from work to a night-out without breaking the bank. 

Name the designers on board with Stylista and what are the terms before getting a designer to display their collection for less at the website? 

Today, we have 10 designers on board. Each designer caters to a different subset of our customer profile. Designers today aspire to reach a larger subset of society, but don’t have the right tools – from production to distribution – and we take on the entire burden and produce a world-class product, that through the Internet can reach a large section of the society.

The need of the hour is affordable clothing with a focus on high street and designers are waking up to these demands and moving away from being completely occasion-based and hence, a deep understating of the high street ecosystem is required to create the most relevant apparel for the customers as options are manifold. 

Talk about the price-points and the categories of apparel available. Do you also have your own collection on the website? 

We set to be an affordable luxury player with incomparable and highly differentiated products and most of our merchandise would appeal to a large set of fashion conscious women without paying the price of international high street brands.

Our collection ranges from Rs.600 to Rs.4000 and we have apparel for the price conscious college goer with Stylista Select (our in-house label) that ranges from Rs.600 to Rs.1500 with a focus on European design, and younger silhouettes with a focus on high quality fabric, enabling her to wear it through the entire day.

Stylista Originals is again a highly fashion forward line designed and constructed by our in-house fashion team and takes cues from international runways and themes to create a more suited collection for the Indian lady and her body type.

Originals is priced between Rs.1500 to Rs.2500. The designer collaborations have a far greater emphasis of fabric and prints and techniques which are quite specific to the designers’ aesthetics and come in most common wearable styles for the everyday lady and is priced between Rs.2000 to Rs.4000. We cater to a large segment of women, from ages 18-35, and have very appropriately created a mix of right merchandise to please every age group.

 How is your website different from the innumerable online fashion stops today? 

We believe in the philosophy of less is more…buy less and buy smart with a focus on limited edition apparel that is not mass produced and commoditised. Every woman has a distinct style and preference and we preserve that with variety, giving her a large showroom to shop from. But also keep the depth low in each style, assuring her that she won’t walk into a room with anyone wearing the same dress, enabling her to wear our merchandise with unravelled confidence and security to always stand out.

You've said in many interviews that you are a style and tech e-tailer. How are you using technology to better your business?

For us, technology is an enabler and we have the right tools and data to understand our customer better and get an insight into her digital journey with the brand. We understand all aspects – from how she landed on to the store to what and where she browsed and her preferences in style/colour/silhouette/price etc – and this gives us a more robust environment to understand her.

We will continue to add many more layers of technology, enabling us to give her the most designer experience, making it a highly personal brand experience.

What are Stylista's future plans? 

We have grown by leaps and bounds over the past one year and that has reassured us of the mission in creating a world- class brand and platform where consumers can discover new fashion almost daily and we will continue on that mission.

We are adding a lot of layers of personalisation and styling for our customers to assure her of her purchase and also guide her into styling her last purchase. The future is to be the platform for new design talent discovery and a brand that creates personal brand experiences with an infusion of new experience guide shops to reach our customers in different cities.

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