Kindly shed light on the journey of AKS Clothings. How did the brand started and journey so far? Also, shed light on your entrepreneurial journey?
It was during my days of fashion designing course in Italy that I got to closely study the remarkable success stories of renowned fashion apparel brands like Zara and H&M. It was then and there that the idea of fast fashion was born into my mind which later bloomed into AKS Clothings, an ethnic fusion brand of Yuvdhi Apparels in May 2014. Initially, the journey started with a small seed capital (3.5 lacs) and a small warehouse of less than a thousand units which has now crossed the 100 crore revenue mark in Q3 of FY 2018-19. Additionally, the brand has a respectable presence in both online and offline markets.
Earlier I was working with an MNC on a very good salary package, but I couldn’t see myself fitting into a cubicle in a traditional 9-to-5 setup so I jumped into being an entrepreneur where I could have more space and liberty to flourish my creativity. Time limits restrict a creative mind and I am a creative soul. I am thankful to my family, especially to my husband who always supported and motivated me in chasing my entrepreneurial goals.
The Indian fashion market is already crowded with many premium international and domestic brands. In such a scenario, how AKS Clothings is making a difference?
AKS is a prominent contender in women’s fusion wear segment, and we enjoy a distinct position. And, we are more concerned about meeting our goals than chasing our competitors’ milestones. Capsules Collections, quick replenishment models and price affordability for end customers are the factors which we have incorporated to insulate us from the competition.
According to you, what are the factors propelling growth in the fashion retail market of India?
Increased disposable income of the people, rapid urbanization, improving ratio of women employees in the corporate, speedy growth of e-commerce, and high penetration of internet are the principal factors responsible for the steady growth of fashion retail market in India.
What is your current distribution in the online and offline space? Going forward, what are the plans to scale up the distribution?
We are in the business of selling products through fashion portals, our website, i.e., www.aksclothings.com and brand’s own exclusive showrooms. Talking about the future plans, we are looking forward to making AKS a complete women apparel brand in contemporary styles and to turn the same into reality we are all set to enhance brand’s market penetration via MBOs and Franchisees. In-house manufacturing is also a top priority amongst our future strategies. I want to see AKS among the top 10 apparel brands of India in five years from now.
At last, kindly highlight your growth plans?
In a very short span of time, “AKS” under the firm Yuvdhi Apparels has been one of the biggest fashion e-tail brands in the country and shipping products pan India, Singapore, and Malaysia. To scale up the offline penetration via shop-in-shop and B2B modules recently the company opened up two offline stores in Nagaland. Also, we are planning to open at least 20 stores pan India by mid-2019. Recently, the brand has crossed INR 100 Cr revenue mark in the Q3 of the fiscal year 2018-19. Now, we are aiming to achieve INR 150 Cr revenue in 2019-20.