Top Retail Brands

“We are growing at 30+ % p.a. and we have plans to set up another 20 retail points this year”: Jacqueline Kapur

Jacqueline Kapur, Founder, Ayesha Accessories sheds light on emerging fashion accessory market in India.

Tags: fashion accessories, Accessorize, Claire’s, Voylla

BY Shipra Srivastava  |  June 04, 2018  |  comments ( 0 )  | 
 “We are growing at 30+ % p.a. and we have plans to set up another 20 retail points this year”: Jacqueline Kapur
Jacqueline Kapur

Ayesha accessories are increasingly being viewed as an affordable brand for young woman with a great fashion sense. The brand today has total 62 MBO’s and EBO’s across the country. In an exclusive interaction with brand custodian Jacqueline Kapur sheds light on the growth strategy of the brand.

Tell us about the brand Ayesha. How did the brand started and journey so far? Also, kindly comment on fashion accessory market in India. Also, going forward what kind of growth you forsee in the organized fashion accessory market?

We started 'Ayesha Accessories’ a decade ago and it has been a very exciting journey so far. Our first outlet was actually a small pinwall of a departmental store in Pondicherry. We have won 4 back-to-back industry awards in the past years as “Best Fashion Accessories Retailer of the Year” Award beating the best of international & domestic brands. 

Whereas the organized retail garments (women’s) market is growing annually at 10-15% p.a., the women’s accessories market is clocking over 25% growth YOY. Accessorizing with jewelry which is not gold has become more popular only in recent years. The market has a huge potential for further growth. Ayesha is the only company which offers International trends as well as indian ethnic styles and most excitingly cross-over fashion.

Kindly shed light on your distribution in the online as well as offline space. Going forward, what would be the strategy to scale up the distribution?

Presently we are selling in India at 80 sales points across 24 cities. We have presence on all leading ecommerce websites viz; Amazon, Flipkart, Myntra, Jabong, etc and this business is growing faster. We also launched our own website  The future for this business looks bright and we have investment plans to start another 20 locations in this calendar year. We are on track at this point of the year.

According to you, what are the major challenges as far as fashion accessory retailing is concerned?

We like to see industry challenges in a positive light.  Setting new trends & following international trends, training & inspiring staff and curating perfect seasonal collections are our ongoing challenges.

Have you raised any sorts of funds so far or plan to?

No. We have been a cash-positive & self-funded Company in past 10 years. However, we may have to explore external options as our markets & categories (of product offerings) expand.

Who do you see as your competition within the space?

The fashion accessories market has many peers who sell similar but different categories of fashion jewelry. Some established brands are Accessorize, Claire’s, Voylla to name a few. 

At last, kindly highlight your growth plans?

We are growing at 30+ % p.a. and we have plans to set up another 20 retail points this year. Our Ecommerce business is our key focus this year. We are targeting to grow this segment from 10% of the overall business to at least 20% in 2018.


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