In its third year of operation in India, London based shoe brand Truffle Collection forays into women designer handbags. In this interview with Jyotsna Singh, Vijay Pal Singh Johal, Director, Truffle Collection, describes what are the fresh ideas the brand is bringing to the handbag market.
What changes have you witnessed in the handbag merchandise so far?
Handbags have gradually moved from being just essential, mundane items that were used to carry personal belongings and wallets to more of a necessary fashion statement. Also, the increasing female working population with a greater accessibility to handbags, which are present across several price points, has resulted in producing great potential and growth opportunities for the market.
What iconic handbags collection are you introducing this season?
The latest collection is all about delightful saddle bags, metallic tassels and totes, chained slings with dazzling floral appliques, solid classy hobo bags, jazzy studded boxes, trendy and super cute bucket handbags, vibrant cross-body pattern and glitzy clutches for perfect party look.
How would you project your average ticket size?
The average ticket size is kept between 2199-2499. We have kept the price points suitable for all fashion lovers.
What is the USP of your striking collection that sets you apart from your competitors?
The USP of our collection lies in its varied thoughtful geometrical shapes such as round, triangular, cuboidal, bucket and many more. These handbags come in attractive colours, such as chilly red, royal blue, sunshine yellow, metallic shades, blush and nude amongst other subtle colours.
What is your business strategy to deliver ultra-stylish chic bags that every woman can swear by?
The Truffle collection is known as fast fashion brand. As we are about to launch our Truffle collection bags, we aim to provide fashionable and chic bags at a competitive price for the fashion forward audience, who wants to stay in vogue and abreast with current style updates. The brand aims to redefine style while keeping in mind the affordability quotient. Our collection of bags will cater to a wide range of customers.
How do you balance your merchandise between subtle professional looking ones and those for casual purposes?
We have introduced all the ranges keeping in mind the age group of our target customers, i.e., 18 to 28 years of age. For professionals, our collection has geometrical shape, sling, applique floral and metallic bag, while we have totes, satchels, berkins and hobo styles to keep it casual yet voguish.
How are you intending to scale up in the next 5 years?
We are a new venture and have launched our bags category with limited edition styles. We would soon be introducing more stylish, edgy and up-to-the-minute collection. We are also planning to open up our offline stores by the end of this year.