How Kidswear Brand Hopscotch is Planning to Achieve 10x Growth in Next 5 Years
How Kidswear Brand Hopscotch is Planning to Achieve 10x Growth in Next 5 Years

India is one of the largest contributors in the apparel-retail sector globally and it is becoming a hub for kids apparel and fashion retailers as well. The kid's apparel market caters to children between 0 to 14 years of age and has been segmented into boys-wear and girls-wear. The Indian kid’s fashion market despite being large is quite untapped with loads of opportunities. It is $15+ billion industry, while the kids' online market penetration being just $650 million (Rs. 5,000 crore) and poised to grow 40-50 percent year-over-year as online adoption exponentially increases. 

Kids fashion industry is a booming industry. The brands are introducing products at par with the international standards, however, either the price are on the higher side or the options available are comparatively less. In order to fill this gap, Hopscotch was introduced in 2011. The brand promises to provide the best quality, trendy apparel, and up-to-date fashion for the kids. The brand is thriving its way to the top and already made a name for itself in the industry. Hopscotch rapidly learned, and grew 700 percent year-over-year in the initial three years.

Highlighting the USP of the brand, Rahul Anand, Founder and CEO, Hopschotch, says, “We focused on making Hopscotch the next generation brand for Indian consumers that would offer the right selection (differentiation), at the right price (affordability), and at the right time (Indian festivals and seasons). We started with fashion given it’s the biggest kids category. We are rapidly cementing our leadership position in it and will soon expand to others.”

Technological Integration-

Today, technology is the core of the foundation for any brand. Similarly, Hopscotch has invested in technology and supply chain infrastructure that enables it to feature an unparalleled catalog of offerings each month. 

“Consumers are responding favorably as 80+ percent of revenue comes from repeat customer orders. To reach more consumers, Hopscotch has launched on key marketplaces such as Amazon, Flipkart, Snapdeal, etc., and is seeing triple-digit growth. With the business model proven and profitable, it is the opportune time to aggressively invest in the brand, while expanding the categories and selection offered to Hopscotch parents. The opportunity is big and we see a huge opportunity to continue delivering strong compounded growth,“ Anand states.

Hopscotch Kids wear

Growth and Profitability-


The brand has been growing exponentially, not only in terms of revenue but also in terms of increasing consumer base.


Talking about the growth and profitability front of the brand Anand reveals, “Hopscotch selection continues to rapidly evolve with changing trends, and we have made it extremely accessible to the Indian consumer. The strength of selection lures parents back to the store, enabling strong consumer repeat purchase behavior. We have emerged as one of the largest kids’ fashion brands in the country.” 

“The business continues to compound year on year with double-digit CAGR while being profitable. Unlike fashion brands and retailers, Hopscotch is not built of buying teams or taking blind inventory bets. A machine dictates what we buy, how much to buy, and when we buy. This allows us to keep our inventory low, price sharp, and continue to eat market share from other players,” he further adds.

Future Expansion Plans-


Hopschotch provides the best assortment across all occasions in a child’s life - fashion for everyday wear (home, play, sleep) and occasions (school, party, formal, sport, festivals, and ethnic).

Talking about the future expansion and Omnichannel strategy of the brand, Anand asserts,” We aspire to be the most loved kids brand and scale the business 10x in 5 years with double-digit EBITDA and high capital efficiency. We will achieve this by going omnichannel to amplify the exposure of the Hopscotch catalog and allow the brand to be more easily accessed. Rather than restricting our offerings to the Hopscotch online store, we have expanded distribution to third-party platforms.” 

“Apart from expanding to online third-party platforms, we will also look at offline expansion. The offline scale could involve selling into B2C channels (LFS, MBO, and franchise outlets) and B2B channels (reseller model). We will invest and showcase our storefront to drive awareness of this newly expanded catalog and continue to deliver a best-in-class customer experience,“ he concludes.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading