How Nourish Mantra is Building Communities on Social Media to Connect with Consumers

The brand focuses on recreating ancient skincare formulations for modern living.
How Nourish Mantra is Building Communities on Social Media to Connect with Consumers

Nourish Mantra, an Ayurveda-inspired natural skincare brand that was launched in India in 2020, is planning to expand its reach in the offline retail market.

“We launched as an e-commerce brand and have plans to dwell into offline retail as well but because of the pandemic, we are currently only available online,” says Ritika Jayaswal, CEO & Founder Nourish Mantra.

“Soon after we launched the brand last year, pandemic hit us, so we had to pivot our focus from offline to online. Since then we have been using our digital presence more extensively. We have also launched on a few online channel partner websites like Nykaa, Amazon, Purplle, and a few more. The idea is to have a wider online presence, while we wait for offline channels to open,” she adds.

Nourish Mantra is trying to build the community on all social media platforms, to directly connect with users. 

“We try to understand what they are looking for and deliver solutions to their issues. We are also promoting the brand on the other channel partner websites which helps us create a better brand presence,” she states.

Product Range

The brand focuses on recreating ancient skincare formulations for modern living. Their products range from traditional mud masks to potent treatments like rejuvenating facial oil. Their mantra is conscious living, with a connection of the body, mind, and soul.

“Our product range consists of facial care, hand care, body care, and hair care products. This includes our line of soap-free facial cleansers, facial oils and moisturizers, mud masks, body lotions, hand wash and lotion, and facial serums. All our products are Ayurveda-inspired, vegan, and cruelty-free,” she asserts.

The brand has recently launched Conscious Collection which is made of plastic neutral packaging. The products in this range are Body Oil and Hair Oil. It is also planning to expand by stepping into the bath category and daily essentials category. 

How Nourish Mantra is Building Communities on Social Media to Connect with Consumers

Impact of Pandemic

Skincare as a sector has seen growth during the pandemic because people are now staying at home, spending more time with themselves and their families. Skincare, which is a big part of personal care, has become a focus for many. 

“We are trying to create products which are relevant to today’s times, like our Vetiver and Lavender Hand Wash and Hand Lotion. This was launched last year in June when Covid-19 was at its peak and personal hygiene, especially hand washing and sanitizing, was of utmost importance,” she says.

“There are many new brands also that have come in the market during this time which are adding to the competition. To combat this, we focus on introducing new and innovative ingredients, without compromising on the quality of our products. In a short time span, we have been able to gain a wide audience who have liked our products and have come back to buy more. The testimonials we receive from our happy customers make us feel proud and are a validation that we are moving in the right direction,” she further adds.

Future Plans

The brand has recently launched Conscious Collection which is plastic neutral. It will be using planet-friendly packaging with aluminum, glass, or post-consumer recycled plastic. This is being done in collaboration with Plastic Collective, the Australian social enterprise.

The Plastic Neutral Credit System enables companies to calculate their plastic footprint and reduce and offset it by purchasing Plastic Credits. These credits help create employment within remote and vulnerable communities and generate funds for community social and well-being initiatives while cleaning the surrounding environments and ocean.

“As a company, we wanted to, and continue to do our bit to offset the plastic footprint. The packaging of the products in the conscious collection is aluminum, which is infinitely recyclable and has a considerably low environmental impact. We are planning to expand in this line. With our new eco-friendly packaging, we hope to make a difference in some way and soldier on in our endeavor towards sustainability,” she concludes.


 

Ritika Jayaswal
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