Petveda is a certified company that celebrates the positive impact of organic goodness in the range of pet care products. As the company claims products are 100% natural, free from sulfate and harsh chemicals, made from essential oils and love for harboring a positive growing bond with our lovable pets.
Petveda is an exclusive brand aimed towards pet care, providing pet care products based on various studies of properties of plants, herbs and natural ingredients, as laid down in the ancient scriptures of Ayurveda formulations, using only certified organic ingredients. Indianretailer.com interacted with one of the founders of the brand Kamakshi where she talks about the venture.
What is your assessment about pet care market in India. According to you, what are the factors propelling growth in this segment?
Research data shows that the Indian pet care market is expected to grow by 20% in the forecasted period of FY 2017-2018 to FY 2021-2022. Change in lifestyle, rise in disposable income along with growing pet humanization and changing consumer outlook are driving the pet care industry. Demographics and nuclear families have made owning a pet as an emotional stimulant nowadays.
Well-groomed attractive pictures of a pet shown by numerous pet magazines have also contributed towards the demand and spending pattern on the pet grooming products.
How did Petveda started, also shed light on your entreprenial journey. What were your initial challenges and how did you overcome them?
Petveda was established on September 2014 by Entrepreneurs Kamakshi & Dhruv Kumar. Petveda was designed with the consideration of the Pet’s well being in mind. We always wanted Petveda to be perceived as a brand that delivers good quality and honest products. We started in 2010, with the establishment of Terrai Natural Products, manufacturing natural bath & body care products for the pets. By 2014, we expanded our horizon and moved into manufacturing quality pet care products based on the ancient science and knowledge of Ayurveda.
When we started the brand the challenge was to make people realize & accept the importance of Natural products for pets and also be accepted in the industry with the target price, as manufacturing & selling an honest natural product is not cheap. The other challenge we faced was regarding the packaging available to us, which was very restrictive in comparison to what was available internationally, as Petveda was designed keeping the international market in mind. Today, we are proud to say that through our experiences, we have grown, learned, and overcome those challenges.
What is your current distribution in the online as well as offline space? Going forward, what are your plans to scale-up the distribution?
Currently we are into online selling through our own website, & Amazon. Offline, we have distributors in Delhi & Gujarat, supplying to various retail pet stores and veterinary clinics. Going forward we would like to expand our distribution network to other cities like Mumbai , Bangalore & Hyderabad and by partnering with distributors who cater to leading pet retail stores & also plan to have exclusive tie ups with groomers.
Tell us about your operational markets. Which new markets you would be entering in next six months?
Currently, we are operational all over India, via our website and Amazon. We are in the process to list the products in the US market and in talks with chewy.com, internationally and in Mumbai and Bangalore, nationally.
Who do you see as your competition within same space?
For now, we don’t really have a list of competitors but we intend to achieve such success so as to have international brands like Burt’s Bees & Tropiclean as our competitors.
Have you raised any sorts of funds so far or plan to?
No, we have not raised any funds so far but we definitely have plans to approach funds for investment in the future. Since our new line of Petveda products was launched only in June 2019, we more inclined towards showing month to month growth via numbers, to the investors.
How consumer behaviour has evolved in your operational category?
Since the inception of Petveda in 2014, we have seen a significant change in the consumer behaviour. With humanization of pets & increase in disposable income, people today are looking for good quality products for their pets, irrespective of the prices.
People have become more aware of how harsh chemicals can get absorbed into the skin, topically harming the skin and coat of the pets, making them uncomfortable and prone to severe health problems which in turn can lead to shortened life span.
How many categories you are retailing currently? Going forward, what are the plans for category expansion? Also, tell us about the average bill size.
Currently we are retailing Pet grooming products like Shampoo, Conditioner, Deodorizing sprays, Paw Butter, Tear Stain remover & Tartar control spray. In the coming future we would like to extend into making Functional Treats for pets.Our average bill size is between 450 to 550/-
At last, kindly highlight your growth plans?
As Petveda was developed keeping the international standards & international market in mind we aim to expand into retail stores worldwide. On the domestic front, we would like to open Retail stores as well as grooming salons in the name of Petveda. But, all these plans are exclusively planned for the future.