How UBON is Vying to Capture a Major Share in the Gadget, Accessory, & Consumer Electronics Segment
How UBON is Vying to Capture a Major Share in the Gadget, Accessory, & Consumer Electronics Segment

UBON, headquartered in Delhi, was incorporated in 1999 with a vision to address the need for ‘Connected Consumers’ and ‘People on the go’. The brand is known for its products such as Bluetooth speakers and headphones, chargers, cables, car accessories, care products, and surge protectors to name a few. The major driving force behind the launch of UBON was to increase the reach of the branded quality gadgets and mobile accessories to the consumer of every sector, vertical, and society.

The chief dreamer and founder of the company - Mandeep Arora - is also the Joint Legal Advisor, Delhi Mobile Traders Association. He realized the lack of serious intervention of branded players for the masses in the mobile phone accessories segment, which is a rapidly growing niche in India. Thus, UBON manufactures quality gadgets at an affordable price by focusing on both - the right assembly of equipment combined with well-built quality. The brand caters to every type and every category of the consumer, by providing a wide range of more than 126 products and accessories. 

“Retail and marketing strategy plays a vital role in building a brand. Collaborating with brand ambassadors is a major part of our marketing strategy. We have collaborated with 5-6 well-known celebrities whose personality resonates with the UBON brand persona,” stated Arora.

“To boost up offline sales, we push online sales. Using micro-influencers on Instagram, Facebook and Linkedin is another way to increase brand awareness. Premium packaging with creative media marketing is being done since the inception of the brand,” he further added. 

Omnichannel Strategy

UBON has collaborated with leading online marketplaces such as Amazon, Snapdeal, and Flipkart to reach the masses. Apart from being available online, UBON has a robust supply chain network which enables it to distribute its products all over India with the different distribution levels available in every state.

“We have mastered the retail chain network across India and can be found at the majority of the shops and showrooms across the country. Going ahead, we are working on the national and international expansion of the brand,” he asserted.

Technology Integration

With technology advancement on a rising spree, the brand is updating its product range with the right mix of modern-day technologies. It is launching different products in headphones, neckbands, earbuds, portable speakers, etc at very pocket-friendly prices.

“All of UBON’s products are mechanized and made from the most advanced technology with the best materials available in the market, making our products stand out among the rest. The company recently introduced the ‘SW 81 Fitguru’ a smartwatch that integrates an advanced health sensor for monitoring health and tracking fitness levels and enhances the customer experience. CL110 touch screen neckband is also an example of its innovation. These are not all, we introduce products that are powered by technology and automation such as wireless neckbands; wireless portable speakers; pen drives, trimmers, chargers, power banks, etc,” he asserted.

Future Plans

UBON is growing swiftly and giving cutting-edge competition to its competitors. It is expecting to grow 20 percent in terms of turnover in FY23.

“Going ahead, we are planning to widen our portfolio, especially in the speaker and headphone category by developing voice and internet-enabled speakers and headphones. Our team at UBON audio labs is constantly working and researching the ways to provide the best experience to our consumers,” he stated.

“We are planning to increase output in our Indian factory to match the growing demand from the customers. We are aiming at a big share in the mobile phone accessories industry in India in the coming years,” he further added.

Six months down the line, the brand to be a leader in audio and display (LED TV) product segments.

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