Purecise Bets Big on Immunity-Boosting Products

Purecise, 100 percent natural and vegan brand, was established by Vaibhav Garg in 2019. Pandemic has proven to be a boon for the brand as it has seen an uptick in demand. 

Commenting on the products that resulted it brand’s popularity, Garg said, "We have 22 products out of which couple of them are daily essential products like rice cooking oil - the only cooking oil for nutrient consumption, isoline drinking water and blue tea. Apart from this we have 17 plant-based products like capsules enriched in omega-3, ashwagandha, turmeric. We also sell aloe vera juice. All the products are based on specialized formulations for people suffering from diabetes and liver and lung problems."

In a candid conversation, he shares more deets about the brand. 

Excerpts from the interview:

How did the idea of gifting of immunity strike you?

As soon as the pandemic hit India, we realized that the demand for immunity-boosting products is going to rise in India. So, we decided to package the goodness of immunity-boosting products as gift pack. The pack comprises of nine actual products like Ashwa Pure, Aloe Pure, Omega Pure, Immune Pure, RB Pure, Sendha Pure, D Pure, Pure Blue Pea Green Tea and Alkaline Pure.

What is your business strategy?

Our business strategy involves around educating people around about their health, what they are lacking and what they can do to improve their health. Purecise tries to establish faith in people about their health. Our business strategy revolves around educating, spreading awareness and then reaching out to people to fill that gap or void.

Do you have an omnichannel presence?

We realized the importance of omnichannel presence during lockdown. We are available at retail stores in Delhi/ NCR and we have online presence all across India. For us the average size of the order ranges from Rs 4,000 – 6,000.