Storia® Foods & Beverages Pvt. Ltd. is a young and disruptive Indian food and beverage brand with a robust R&D driven product portfolio, with superior health benefits, offering unique flavours and richer taste. The brand envisions driving innovation across major food and beverage categories with products that will help to build a nutritionally stronger nation and work towards adding ease, creating value and inspiring a healthier lifestyle.
Launched in April 2017, Storia® finds its roots in celebrating togetherness that brings joy through food and stories. Built by a strong professional leadership team with extensive experience in large MNCs and domestic brands, the brand is present across 33 cities in India across 50,000+ retail outlets.
Impact Of Pandemic
As Storia always revolved around wellness and sustainability, pandemic gave a boost its growth. The brand focuses on various health benefits through its products.
“Pandemic evolved the eating habits of consumers and it further cemented consumer’s trust in the brand. Currently, Storia is an offline only brand and as most of the distribution points have been hampered due to the pandemic, we plan to add more distribution points along with activating our D2C channel and expanding our presence in e-commerce,” shares Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt. Ltd.
Staying Relevant To Consumers
Storia focuses a lot on R&D of the product. It has been working in the wellness segment for around five years and due to the pandemic, the brand is innovating new products for consumers.
“We are bringing plant-based alternatives and immunity-boosting products for consumers,” he said.
Storia is planning to expand to online channels as due to pandemic, many consumers are ordering online through various platforms.
“Our idea is to try and reach people through digital marketing. D2C has become a key focus for next year, and Storia is trying to ramp up digital marketing and concentrate on consumer-based products,” he states.
Recently, the brand has introduced turmeric latte and this, summer it is planning to launch healthy soups and natural juices.
“We are very confident about how the audience has perceived the brand. We envision driving innovation across major food and beverage categories with products that will help build a nutritionally stronger nation,” he concludes.