Why Eggoz is Planning to Launch its D2C Channel Soon

The products of the omnichannel brand are available in all the leading offline and online retail outlets, predominantly in NCR/Gurugram, and also in Lucknow, Allahabad, Patna, Ranchi, Indore, and Bhopal.
Why Eggoz is Planning to Launch its D2C Channel Soon
Abhishek Negi

Abhishek Negi, Uttam Kumar, Aditya Singh, and Pankaj Pandey left cushy corporate jobs to do something big in the agriculture space. While exploring options, they understood that technology penetration in a space like agriculture is very minimal and has a huge potential in a country like India. Additionally, even though eggs are the third-largest contributor to the Indian breakfast basket, 97 percent of the total eggs in India are consumed in an unpackaged format that is stale, unhygienic, and untraceable. 

“We saw this as a huge gap and opportunity to build a brand of fresh eggs and deep integration with farmers,” says Abhishek Negi, Co-Founder, Eggoz.

“Currently, Eggoz products are available at general trade, modern trade outlets, online e-commerce stores and soon we will be launching our own website. We are currently present in 8 cities across 5 states in North India,” he further adds.

The products of the omnichannel brand are available in all the leading offline and online retail outlets, predominantly in NCR/ Gurugram, and also in Lucknow, Allahabad, Patna, Ranchi, Indore, and Bhopal.

“Recently, we have started selling our eggs on Bigbasket as well. We are also shortly launching our direct-to-consumer channel,” he states.

Product Portfolio

At present, Eggoz offers white eggs, brown eggs, and enriched eggs. 

“Our eggs are all about freshness, which we package within 36 hours of laying. Our present enriched eggs product line: Nutraplus has been lab certified to fulfill the daily recommended intake of vitamin D and B12 with just 2 nutraplus eggs. We also plan to venture into egg snacks soon,” says Negi. 

Technology: Empowering Eggoz

Eggoz is a technology-driven company where the entire order management, supply chain, and farmer flock management tech platform has been developed in-house.

“We have developed a farm management app, which makes the farms smarter with IoT sensors that capture environmental data. We are also in the process of using the huge data that we received at both farm and flock levels to make relevant predictions using artificial intelligence,” he says.

Empowering Farmers

Eggoz’s asset-light farming technology brings commercial egg farming to small and marginal farmers who can rear a flock of 500-5,000 birds. As we all know that Indian agriculture is largely dependent on small and marginal farmers, they are the ones who currently cannot do egg farming due to the present Capex heavy farm design. 

“With the help of the technological advancement and interventions, this can be executed at a smaller scale and when that happens, egg farming would bring about another white revolution in India and contribute significantly to egg production as well as farmer’s income,” says Negi.
 
“The model also helps many small to mid-scale rural farmers to get into egg farming by making their Capex entry barriers very low. We also guarantee to buy off the entire produce of our farmers by making direct payments into their accounts,” he adds.

Garnering Revenues

Eggs are a superfood, so the brand is targeting both urban and semi-urban consumers. 

“Revenue generation is from consumers by selling Eggoz products. There is no commission with farmers. We, in turn, pass on part of the revenues collected from consumers to farmers for egg procurement,” asserts Negi.

Future Plans

Eggoz is planning to expand to the other markets in Tier I and II segments soon. The brand is planning to raise funds to expand into new geographies, building brand awareness, and launch more value-added products. 

“Eggoz is on a mission to build an 'Amul for eggs and egg-based products', a nationwide brand of eggs and egg-based products that come with a seal of approval from the rural farmers and a brand that consumers can trust. We want to create excitement for adults and children by introducing a range of fun, healthy and tasty products with the goodness of eggs. We want to lead from the front and develop this egg protein category with a high consumer-centric approach,” he concludes.
 

Abhishek Negi
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