A successful export house is now eyeing a share of Indian retail. Pawan Ojha, Managing Director, Made By India, parent company of Nature Kids talks about the inception and its interest to be a part of the retail world.
Neha Malhotra (NM): Can you brief us about the inception and growth of Nature Kids?
Pawan Ojha (PO): Our company ‘Made By India’ was launched in 2003. Nature Kids is brand of Made By India. However, in 2005 we established our self as 100 per cent organic cotton export company. Now, we are a leading manufacturer & exporter of organic garments, bedding, and accessories. Currently, we are well established with a monthly capacity of 150 thousand units in a limited space of 20,000 sq. ft area. We have workforce of 225 skilled/unskilled workers. We also have an in-house facility of GOTS Approved Silk Screen Organic Printing. In the last two years, we have registered exponential growth and are expected to do better in coming years.
NM: How did you decide on the name Nature Kids?
PO: All garments produced under Nature Kids is 100 per cent natural products made from organic cotton that is best suited for baby skin. These are non-allergic, free from harmful chemical, fertilizes, pesticides and are nature friendly too.
NM: Can you brief us about the categories of products made available by the company? What age group do you cater to?
PO: We are initially catering to age group 0 months to six years, products available are- bibs, hooded towels, baby blanket, lap tee, t-shirt, pants, yoga pant, yoga t-shirt, cap, hat, bootie, bodysuit etc.
NM: How does the company make available its products for customers?
PO: We are currently selling through distributors and soon we are planning to enter retail.
NM: Can you brief us about your clientele?
PO: Our customer base is extensive ranging from low volume to bulk volume buyers. We respect all our buyers irrespective of their buying volumes. USA and Europe account for 85 per cent of our total exports.
NM: How is the designing and manufacturing taken care of?
PO: We have in house 300 machines for garment CMT, knitting, printing, and team of designers, we have tie up with US designer who designs for Nature Kids.
NM: What are the future plans of the company?
PO: Our Motto is to make Nature kids within every one’s reach so that every individual can avail the benefits of Natural clothing.